Graphic Design and Digital Marketing Coordinator

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Position Title: Graphic Design and Digital Marketing Coordinator Status: Full- Time, Hourly Department: Administration Reports To: Marketing and Communications Manager Date: 4/29/24

Summary: EmBe is seeking a highly skilled and passionate Graphic Design and Digital Marketing Coordinator to join our innovative team. We are looking for someone who thrives in collaborative environments, bringing a unique blend of creativity and strategic thinking. If you're someone who loves to dive deep into design and marketing projects, consistently generating fresh ideas while also being a reliable team player, then you're exactly who we're looking for. In this role, you'll be at the forefront of shaping our brand's visual identity and digital presence, working closely with our program leaders and development team to turn concepts into impactful campaigns. We want to hear from you if you're ready to unleash your creative potential in a vital and fast-paced industry!

Essential Functions and Responsibilities:

• Ensure EmBe brand, mission and vision are reflected in all interactions while modeling

and reinforcing our Curiosity, Authenticity, Leadership, and Connection values. Mentor the attitude of honesty and mutual respect, along with strong leadership skills.

• Establish consistent, clear, positive, and proactive design concepts with internal and

external stakeholders while monitoring the organization-wide use of brand standards throughout all projects and requests.

• Prioritize marketing requests to ensure staff and budgetary resources are aligned with

organizational strategy. Also, maintain a marketing calendar to confirm that all projects are completed on time. Conceptualize and deliver all internal and external marketing materials promoting the EmBe brand, programs, and services.

• Develop marketing goals and oversee outcomes, utilizing data and mission as the drivers

for daily work.

• Measure and manage all marketing campaigns to track their success and effectiveness

and adjust based on response. Monitor, record, and assess the performance of social media campaigns, comparing against defined goals and key performance indicators.

• Report results and recommended actions to key stakeholders.
• Capture quality photos to implement into EmBe marketing materials and our overall

brand portfolio. Assist with the production of short-form videos and collaborate with videographers as needed.

• Partner with the Development department for event design, promotion, production, and

communication, including event campaign strategy and implementation to support key development activities.

• Design, develop, and schedule email marketing campaigns through Constant Contact

and DonorView to engage with internal and external stakeholders, donors, program participants and others.

• Manage and develop website content. Interpret analytics to strengthen traffic. Maintain

appropriate security and troubleshoot any issues.

• Support program leaders with EmBe branded materials, including items like table

throws, signage, merchandise, and supplies for community events. Uploading details leading up to an event into community calendars.

• All other duties as assigned.

As a non-profit focused on uplifting the potential in children, women, and families, all EmBe staff members serve as personal ambassadors committed to the organization's mission, vision, values, and purpose. For all EmBe stakeholders, serving the community and carefully safeguarding the resources we possess are at the heart of all we do. Leaders must act honestly, build trust, and keep our mission at the center of all decisions and activities. This role requires excellent collaboration and detail management, with proactive follow-through and the ability to manage multiple projects simultaneously. Actively manage and prioritize daily work, communicating closely with program leaders and EmBe stakeholders.

Qualifications:

• A Bachelor's degree in Graphic Design, Digital Media, Marketing, Advertising, or a

related field. Applicants must be prepared to provide recent graphic design samples, as well as photo and video samples, and demonstrate effective strategic planning.

• Demonstrated knowledge of digital communication management, SEO, Adobe Creative

Suite, Canva, Constant Contact and related web applications. Instituting a vast knowledge of social media platforms and their advertising management platforms, including Meta, Facebook, Instagram, LinkedIn, Snapchat, and others. Strong organizational skills, including planning, delegating, program development, and the ability to manage multiple projects simultaneously.

• Utilize a project management software system to manage tasks and marketing requests.
• Knowledge of Asana project management software is a bonus.
• Video and photography skills are required. Skills in editing and providing creative

direction.

• Contribution to an atmosphere of team building and mutual respect. Demonstrate the

ability to work independently and as a member of a team.

• Demonstrated strong written and verbal communication skills.
• Ability to understand, manage and utilize a contact database.
• Proven project and budget management.
• Broad understanding of targeting and channels, applying knowledge to inform, inspire

and engage the vast range of EmBe audiences.

• Dedication to continual learning, staying informed of community trends and functional

advances in marketing and digital media.

• Knowledge of website design and maintenance.
• Ability to appeal to and communicate with diverse individuals and organizations.
• No substantiated history of child abuse or neglect.
• No staff member or volunteer will have a felony conviction on record within the past five

years.

• No staff member's name will appear on the sex offenders' registry.

Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.