Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Digital Marketing Specialist

$90k - $110k

Cornerstone Building Brands

Overview Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low‑rise non‑residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across new construction and Repair & Remodel markets. Our portfolio includes vinyl windows, vinyl siding, stone veneer, metal roofing and wall systems, and metal accessories. We have more than 18,800 team members in manufacturing, distribution, and office locations nationwide. Role Summary The Digital Marketing Lead is a vital member of the brand and demand‑marketing team, reporting directly to the Digital Marketing Manager. This role requires a dynamic individual who will execute key digital marketing activities to drive brand awareness, demand generation, and customer engagement. Responsibilities include enhancing the company’s online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various marketing projects. The ideal candidate should have expertise in SEO, SEM, PPC, WordPress CMS, lead generation and nurturing, QA and testing, online reputation management, and social media. Responsibilities Execute and optimize all digital marketing activities, including PPC, SEO, paid social, websites, visualizers, and marketing automation to drive demand, increase brand visibility, and maximize ROI. Implement and manage top‑of‑funnel digital advertising campaigns to target and attract potential customers. Coordinate pay‑per‑click (PPC) advertising and SEO efforts with agencies and monitor performance to maximize ROI. Assist with owned and third‑party eCommerce initiatives as needed. Maintain the brand’s digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress. Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets. Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs. Execute lead generation, nurture, and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follow and nurture customers through the purchasing cycle. Oversee the organization of leads within marketing automation platforms. Organize assets, emails, and campaigns within the Eloqua system for easy navigation. Evaluate the effectiveness of digital campaigns and make data‑driven recommendations for improvements. Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement. Monitor website usage/activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs. Lead the build‑out of on‑demand dashboards that allow for real‑time viewing of KPIs and metrics for agile decision making. Deliver monthly performance reports. Recommend optimizations and pivots to all digital activities based on reporting. Qualifications Bachelor’s degree or equivalent highly relevant experience in marketing, communications, or a related field. 3–5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies. Proficiency in using digital tools and programs for advertising, analytics, and content management systems. In‑depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels. Experience utilizing social media platforms and management systems for demand generation programs. Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities. Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic. Experience in coordinating and optimizing PPC campaigns to achieve business goals. Solid understanding of lead nurturing and management techniques. Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team. Salary and Benefits US base salary range for this full‑time position is $90,000‑$110,000, plus bonus, medical, dental, vision benefits starting day one, 401(k), and PTO. Salary and benefit details are determined by role, level, and location. Full‑time is defined as regularly working 30+ hours per week. Full‑time team members receive medical, dental, and vision benefits starting day one. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401(k), EAP, discount programs, tuition reimbursement, training, and professional development. EEO and Compliance All your information will be kept confidential according to EEO guidelines. Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. The Equal Employment Opportunity poster, Right to Work poster, and E‑Verify poster are available upon request. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or submit an online application, please contact Human Resources at View phone number on click.appcast.io or View email address on click.appcast.io. This email is used exclusively to assist disabled job seekers whose disability prevents them from applying online. Other Information Must be at least 18 years of age to apply. Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized. #J-18808-Ljbffr Cornerstone Building Brands

Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Digital Marketing Specialist in Raleigh, NC vacancy
  • $90k - $110k

     ...commercial customers across new construction and Repair & Remodel markets. Our portfolio includes vinyl windows, vinyl siding, stone...  ...distribution, and office locations nationwide. Role Summary The Digital Marketing Lead is a vital member of the brand and demand‑marketing... 
    Suggested
    Full time
    Work at office

    Cornerstone Building Brands

    Raleigh, NC
    2 days ago
  •  ...DAILY DOSE is a corporate wellness company looking for a Marketing Specialist to help with the following: Create automations to attract and communicate with leads Make website edits (must have previous experience using Wordpress and/or Wix) Manage Instagram page- Create... 
    Suggested

    Daily Dose Wellness

    Raleigh, NC
    5 days ago
  •  ...About VisionPoint Marketing VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing...  ...near our headquarters. The Opportunity We are seeking a Digital Marketing Specialist to drive measurable enrollment growth for our colleges... 
    Suggested
    Live out
    Local area
    Remote work

    VisionPoint Marketing

    Raleigh, NC
    4 days ago
  •  ...Chimney Rock, North Carolina, United States Medical Insurance Full-Time | On-site Required Skills Digital Marketing Specialist Job Title: Digital Marketing Specialist Job Description: Plan and execute digital marketing campaigns to increase brand awareness, website traffic... 
    Suggested
    Full time

    Mybridge

    Raleigh, NC
    2 days ago
  • Maximus is seeking a candidate to manage their talent acquisition marketing efforts in Raleigh, North Carolina. The ideal applicant will develop and implement strategies to attract high-quality candidates through recruitment marketing campaigns and employer branding. This... 
    Suggested

    Maximus

    Raleigh, NC
    5 days ago
  • $20 per hour

    DataAnnotation is committed to creating quality AI. Join our team to help train AI chatbots while gaining the flexibility of remote work and choosing your own schedule. We are looking for analytical, detail-oriented small business owners, freelancers, and independent contractors...
    Hourly pay
    Full time
    Contract work
    Part time
    For contractors
    Self employment
    Freelance
    Remote work

    DataAnnotation

    Raleigh, NC
    3 days ago
  •  ...Group Responsibilities No explicit responsibilities were provided in the original description. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience Demonstrated background as a marketing coordinator or... 
    Contract work

    Indotronix Avani Group

    Raleigh, NC
    1 day ago
  •  ...clinicians with some of the most advanced medical devices on the market today, from our world‑class brands including: LMA and...  ...in patients' lives. Position Summary The Senior Digital Marketing Specialist (SDMS) is responsible for driving awareness, engagement, and... 
    Remote work

    Teleflex

    Morrisville, NC
    1 day ago
  •  ...Digital Delivery Coordinator Role Summary The Digital Delivery Coordinator leads model coordination and BIM execution on complex projects, ensuring high‑quality deliverables, efficient workflows, and alignment with client requirements while supporting team development... 
    Temporary work
    Immediate start
    Flexible hours

    Smith Seckman Reid

    Raleigh, NC
    1 day ago
  • NC State University in Raleigh, NC, is looking for a Junior Content Creator intern to enhance their social media presence for the College of Agriculture and Life Sciences. This role entails creative strategizing, video production, and managing multiple assignments. Ideal...
    Internship
    10 hours per week
    Flexible hours

    NC State University

    Raleigh, NC
    1 day ago
  • $14 - $18 per hour

    A flooring company located in North Carolina is seeking a Social Media Intern to manage its social media accounts and engage with followers. This role entails creating original content, overseeing social media design, and promoting the company's image. Candidates must have...
    Hourly pay
    Internship

    Panel Town & Floors

    Raleigh, NC
    2 days ago
  •  ...We are looking for an entry-level Digital Marketer to join our team. No prior marketing experience is necessary—we are happy to teach the necessary skills to help you succeed. This role is perfect for someone who is curious, detail-oriented, and enthusiastic about the... 
    Full time

    Nextiny

    Raleigh, NC
    4 days ago
  •  ...candidate will have over 10 years of experience and must hold a state Property & Casualty insurance license. Responsibilities include market analysis, client onboarding, and negotiation with insurers. The role offers a variety of competitive benefits including health... 

    USI Insurance Services

    Raleigh, NC
    2 days ago
  • Teleflex is hiring a Senior Digital Marketing Specialist in Morrisville, North Carolina. This role involves driving digital marketing campaigns across multiple platforms and leading content development, performance monitoring, and reporting. Ideal candidates should have... 
    Remote job

    Teleflex

    Morrisville, NC
    1 day ago
  •  ...GO Media in Raleigh, NC is seeking a Social Media Specialist with 3+ years of professional experience managing social media accounts across multiple clients. You will own content strategy and execution, drive priorities, and catch issues before they become problems in... 

    Go Media

    Raleigh, NC
    5 days ago
  •  ...We're looking for a Social Media Specialist with 3+ years of professional experience managing social media accounts — this is not an entry...  ...photo/video shooting and editing skills ~ Experience within a creative agency or marketing team and in paid media is a plus... 

    Go Media

    Raleigh, NC
    1 day ago
  •  ...Social Media Specialist Are you a creative storyteller who lives and breathes social media...  ..., and culture to life across our digital channels. From capturing exciting dealership...  ...and brand awareness Partner with our marketing, sales, service, and leadership teams to... 

    Capital Chevrolet

    Raleigh, NC
    4 days ago
  •  ...Creator to help bring our brands to life across social media and marketing campaigns. This role blends content creation, on-camera talent,...  ...campaigns. • Model jewelry for photoshoots, videos, and digital campaigns. • Act as a knowledgeable voice for the brand, educating... 

    Baileys Jewelry Management Inc

    Raleigh, NC
    2 days ago
  •  ...A leading travel services company is seeking motivated individuals for a remote role in travel planning and digital marketing. You will help clients coordinate their trips and engage with them through social media and digital channels. Ideal candidates should be passionate... 
    Remote work
    Flexible hours

    Prestigetravelpartner

    Raleigh, NC
    2 days ago
  •  ...like NC Tech Onsite 321 Coffee Shop providing free coffee and pastries to employees Job Description     The Digital Marketing Specialist is responsible for executing and optimizing paid media strategies that drive brand growth, lead generation, and revenue... 
    Live in
    Work at office
    Work from home
    Flexible hours

    Relias US

    Morrisville, NC
    1 day ago
  •  ...enhance audience engagement across various platforms including YouTube and social media. This role is perfect for a journalist adept at digital storytelling and SEO optimized content creation. The candidate will collaborate with newsroom teams and should hold at least a... 

    Capitol Broadcasting Company Inc

    Raleigh, NC
    4 days ago
  • MSIGHTS is seeking a B2B content marketing specialist based in North Carolina. The role involves creating compelling content including whitepapers, blogs, and social media posts that engage and convert prospects. You'll act as the company's strategic storyteller, capturing... 
    Remote job

    MSIGHTS

    Raleigh, NC
    4 days ago
  • Durham County Council is seeking a part-time Multimedia Officer - Digital to join the Communications, Marketing and Design team. The role is 18.5 hours per week, spread across Wednesday, Thursday and Friday, with hybrid working where applicable. You will deliver multimedia... 
    Part time

    Kirklees Metropolitan Council

    Raleigh, NC
    2 days ago
  • We’re looking for an energetic, on‑camera personality who can bring the Crossrope brand to life. This isn’t a behind‑the‑scenes social media role. This is a “you’re the face of the content” role - someone who can show up in our office, jump into trends, learn new jump rope...
    Contract work
    For contractors
    Work at office

    Crossrope

    Raleigh, NC
    4 days ago
  • City of Raleigh is seeking a PART TIME Web Content Editor to support intranet sites and RaleighNC.gov, working 20 hours per week. The role includes editing content in Drupal, ensuring grammar and style, and handling daily web tickets across city platforms. The position ...
    Remote job
    Part time

    Software Technology, Inc.

    Raleigh, NC
    4 days ago
  • $67k - $78k

     ...customized sales presentations that are engaging, highly focused on digital capabilities, and result in the selection of NGL solutions....  ...accessing the platform (via district LMS, etc). The Content Specialist will utilize that expertise to provide first class internal... 
    Remote job
    Work at office
    Local area
    Worldwide
    Night shift

    Cengage Group

    Raleigh, NC
    2 days ago
  •  ...so does our content. About the Role We're hiring a Content Specialist to write the words that move our pipeline. You'll own a wide...  ...layouts, infographics, and visual storytelling Partner with the digital marketing team to optimize content for SEO and lead conversion—clear... 
    Temporary work
    Casual work
    Immediate start

    Prometheus Group

    Raleigh, NC
    5 days ago
  • $49 - $53 per hour

     ...eTeam Inc. Davidson County, NC. Pay Rate: $49 - $53/Hour Duties Our team is an organic growth engine and a center of excellence for digital experiences and content strategy. At the front lines of that effort is our Social Media team, whose role is to identify new... 
    Remote work

    kozmetickesluzby.vecnakraska.sk - Jobboard

    Raleigh, NC
    5 days ago
  • $88k - $111k

    Overview insightsoftware is seeking a Senior Content Strategist to serve as a partner to the equity management marketing team - developing and producing content that earns attention, builds credibility, and drives pipeline. This is not a production or program management... 

    insightsoftware, LLC

    Raleigh, NC
    5 days ago
  • Role Summary: The Content Creator oversees capturing, editing, and producing digital content across Brookstone Church campuses to visually communicate the heart of the church’s ministries. This role includes photography, videography, editing, and occasional graphic design... 
    Afternoon shift

    Midwestern Baptist Theological Seminary

    Raleigh, NC
    3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Digital Marketing Specialist. Be the first to apply!