ROMBA Marketing Brand Strategy

Role Summary

We are seeking strategic innovative and customer-focused marketing professionals to join our organization. These opportunities may span brand strategy integrated campaigns go-to-market planning product marketing digital experiences and customer engagement.

Successful candidates will combine strategic thinking with strong execution skills. They will use customer insights market research performance data and creative thinking to develop marketing strategies and experiences that support business objectives and strengthen brand trust.

Depending on the position and level team members may lead major initiatives manage integrated campaigns own digital-product or experience roadmaps coordinate cross-functional delivery or support the development and execution of marketing programs. These roles require collaboration across marketing communications creative media analytics digital product technology operations and external agency teams.

Key Responsibilities

Marketing and Go-to-Market Strategy

• Develop and execute marketing brand product or go-to-market strategies aligned with customer needs and business priorities.
• Translate market research audience insights competitive intelligence and business objectives into actionable marketing plans.
• Define target audiences customer personas value propositions positioning messaging and engagement strategies.
• Connect enterprise portfolio product and audience strategies to create clear and consistent customer experiences.
• Identify market opportunities customer challenges and emerging trends that can inform marketing priorities.

Integrated Campaign Development

• Plan and execute integrated campaigns across paid owned earned shared social and digital channels.
• Develop campaign briefs messaging frameworks creative concepts content plans and activation strategies.
• Partner with creative media communications agency and channel teams to deliver high-quality audience-focused work.
• Ensure campaigns are delivered with appropriate quality consistency speed and compliance.
• Apply channel best practices to improve audience reach engagement and campaign effectiveness.

Digital Products and Customer Experiences

• Help define and improve customer journeys across digital platforms websites social properties and other owned experiences.
• Translate customer needs and business objectives into experience requirements product capabilities or marketing solutions.
• Identify friction points and recommend experiences that make it easier for customers to find understand and engage with relevant information or resources.
• Partner with product user experience technology and operations teams throughout planning development testing launch and optimization.
• Use prototypes experiments user feedback and performance data to test ideas and refine experiences.
• Contribute to product or experience roadmaps based on customer priorities market requirements and measurable business value.

Measurement and Optimization

• Define objectives key performance indicators and success measures for campaigns programs products or experiences.
• Use qualitative and quantitative insights to evaluate performance and inform decisions.
• Support continuous optimization through testing learning segmentation personalization and channel improvements.
• Monitor campaign effectiveness customer engagement brand health and return on investment.
• Present performance findings and recommendations clearly to partners and stakeholders.

Cross-Functional Collaboration

• Build productive relationships across marketing sales communications digital product analytics media creative legal regulatory and operations teams.
• Coordinate activities across internal teams agency partners vendors and other external collaborators.
• Influence stakeholders and create alignment around strategies priorities timelines and expected outcomes.
• Facilitate working sessions and decision-making across complex matrixed environments.
• Identify delivery risks address roadblocks and help maintain progress against key milestones.

Operational and Financial Management

• Manage marketing activities from planning through execution including timelines budgets reviews content development and partner coordination.
• Support effective allocation of resources to maximize impact and return on investment.
• Maintain high standards for execution documentation governance and compliance.
• Coordinate review approval launch and release-management activities when applicable.
• Balance strategic priorities with day-to-day execution in a dynamic environment.

Brand and Content Stewardship

• Help maintain a consistent visual and verbal brand experience across marketing touchpoints.
• Apply brand guidelines and messaging standards to campaigns content and digital experiences.
• Support the development or maintenance of brand tools templates playbooks and asset libraries.
• Translate complex subject matter into clear accessible and compelling customer communications.
• Collaborate with communications partners to ensure brand reputation and campaign activities are appropriately aligned.

Innovation and Emerging Capabilities

• Monitor customer behavior marketing trends technology developments competitive activity and cultural shifts.
• Identify new approaches to storytelling personalization campaign activation and digital engagement.
• Explore responsible uses of artificial intelligence and other emerging tools to improve research creative development testing personalization and execution.
• Bring external best practices and new ideas into the organization.
• Promote a culture of experimentation learning accountability and continuous improvement.

Leadership Responsibilities Depending on Level

• Lead complex marketing programs or cross-functional workstreams.
• Provide strategic direction and influence decisions across teams.
• Guide the work of colleagues agencies vendors or project teams.
• Coach and develop team members while fostering collaboration and accountability.
• Communicate recommendations to senior stakeholders and help drive organizational alignment.

Basic Qualifications

• Bachelors degree in marketing business communications digital media product management or a related field or equivalent relevant experience.
• Relevant experience in one or more of the following areas:
  • Brand strategy or brand management
  • Integrated marketing or campaign management
  • Go-to-market strategy
  • Product marketing
  • Digital marketing or customer experience
  • Digital product management
  • Communications or reputation marketing
• Experience developing or executing customer-focused marketing strategies campaigns products or digital experiences.
• Strong strategic-thinking and problem-solving capabilities.
• Ability to translate research insights and data into actionable recommendations.
• Experience collaborating across multiple functions and influencing stakeholders.
• Familiarity with integrated marketing channels digital ecosystems and performance measurement.
• Strong written verbal presentation and interpersonal communication skills.
• Ability to prioritize effectively manage competing demands and deliver high-quality work.
• Adaptability and comfort working in a fast-paced evolving and matrixed organization.

Preferred Qualifications

• Advanced degree in marketing business communications or a related discipline.
• Experience in healthcare life sciences consumer products digital health technology or another regulated industry.
• Experience developing integrated multichannel or omnichannel marketing programs.
• Familiarity with customer-journey mapping audience personas human-centered design or user research.
• Experience with digital platforms product roadmaps Agile delivery testing or prototyping.
• Knowledge of search optimization experimentation personalization or marketing-performance analytics.
• Experience managing agencies external partners campaign budgets or complex vendor relationships.
• Familiarity with artificial intelligence-enabled marketing content design product or prototyping tools.
• Experience supporting campaigns brands products or experiences across multiple audiences markets or geographies.
• Demonstrated ability to lead through influence coach others and create meaningful business impact.

Candidate Profile

The ideal candidate is:

• Customer-focused and committed to creating useful relevant experiences.
• Both strategic and execution-oriented.
• Creative curious and comfortable challenging conventional approaches.
• Analytical and able to make evidence-based decisions.
• Collaborative and effective in a cross-functional environment.
• Organized accountable and attentive to quality.
• Comfortable navigating ambiguity and changing priorities.
• Able to communicate complex ideas clearly and persuasively.

Flexible Leveling Language

Positions may be available at multiple career levels. Scope leadership expectations and experience requirements will vary based on the specific role. Candidates may be considered for opportunities aligned with their background in marketing strategy brand management campaign execution go-to-market planning digital engagement product marketing or customer experience.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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