Mgr Marketing Communications

Job Summary Manages marketing center of excellence and executes the strategy for marketing and advertising plan to achieve results in customer products and services acquisitions and customer programs adoptions across preferred customer channels including digital, print, email, social, and web through videography, graphic design, content and message design. Essential Functions Manages a team responsible for omnichannel customer marketing, education and awareness efforts; drives adoption and achieves corporate acquisition goals in products, services, programs and offerings. Delivering results across multiple companies while partnering with Legal and Regulatory experts to ensure compliance Provides opportunities for all employees to reach their maximum potential; Contributes through coaching, timely feedback and clarity of purpose and direction; Builds a team of talented specialists that can navigate a fast‑paced environment with the potential for frequent course changes Manages and delivers on time and within budget the conception, development and implementation of marketing plans to drive customer acquisition and maximize spend for products, services, programs and offerings; Collaborates closely with business partners to ensure the most effective and robust plans are in place Leads the research and development of marketing strategies for any new products, services, programs and offerings Manages the internal development and implementation of all collateral materials for omnichannel approach, including, but not limited to, graphic design, website campaign pages and banners, customer emails and electronic newsletters, bill inserts, printed newsletters, brochures and factsheets, advertisements, social media (organic and paid), and related photography and videography Manages the multi‑media and marketing campaign vendor strategy, including identification, oversight, selection and optimization of use for efficiency and alignment Collaborates with key business partners on specific needs to determine and develop their branding and marketing objectives and other graphic design needs; Develops and executes robust plans to meet the business partners needs while working towards the corporation's current business goals and objectives Leverages metrics from internally developed campaigns and third‑party vendors to measure effectiveness, success and return on investment; Analyzes results in comparison to budget to find which campaigns are most effective; Translates results into actionable insights; Capitalizes on data and results to drive strategy and make campaign decisions; Takes advantage of real‑time metrics to optimize customer engagement and action Proactively identifies and explores present and future trends and influences within the energy industry and beyond, keeping current with latest technologies, research and advertising medium options and channels Cultivates business relationships with other utilities and industries to identify and adapt best practices Complete all other duties and responsibilities as assigned Required Qualifications For Position Bachelor's Degree in Marketing, Business Administration with Marketing Emphasis or Advertising 7-9 years of experience managing multi‑media marketing and advertising. 4-6 years of experience managing people Strong communication skills, including presentation, verbal and written.. High Strong project management skills High Omnichannel delivery and operations High Ability to translate business needs into action. High Ability to be comfortable working in an environment with rapidly changing priorities and a fair measure of ambiguity. High Ability to manage a dispersed team. Medium Ability to influence and hold others accountable High Preferred Additional Qualifications for Position Master's Degree in Business, Marketing or Advertising Background in utility company Project Management Physical Demands Standing - Occasionally Walking - Occasionally Sitting - Constantly Lifting - Rarely Carrying - Rarely Pushing - Rarely Pulling - Rarely Climbing - Rarely Balancing - Rarely Stooping - Rarely Kneeling - Rarely Crouching - Rarely Crawling - Rarely Reaching - Rarely Handling - Occasionally Grasping - Occasionally Feeling - Rarely Talking - Constantly Hearing - Constantly Repetitive Motions - Frequently Eye/Hand/Foot Coordination - Frequently The preceding description is not designed to be a complete list of all duties and responsibilities required of the position. As a public utility, NiSource is required to provide continuous service to customers at all times. To ensure we fulfill that obligation, employees may be required to work outside their normal work hours and perform tasks outside of their normal responsibilities in support of emergency operations. Work Authorization Authorized to work in the United States without requiring sponsorship. Salary Range Salary Range: $113,500.00 - $170,300.00 *The salary offered to a candidate is based on several factors including but not limited to the candidate's skills, job‑related knowledge, and relevant experience, as well as internal pay equity. Equal Employment Opportunity NiSource is committed to providing equal employment opportunities in each of its companies to all employees and applicants for employment without regard to race, color, religion, national origin or ancestry, veteran status, disability, gender, age, marital status, sexual orientation, gender identity, sex (including pregnancy, lactation, childbirth or related medical conditions), genetic information, citizenship status, or any protected group status as defined by law. Each employee is expected to abide by this principle. Posting Start Date: 2026-07-02 Posting End Date: 2026-07-17 #J-18808-Ljbffr NiSource Inc.