Community Growth Manager

About the Role

We are looking for a Field Marketing & Community Growth Manager to support the growth of a paid social/dating platform in the U.S. market. This role will focus on offline user acquisition, local community engagement, and grassroots marketing . The ideal candidate has strong knowledge of the local U.S. market, established community connections, and hands-on experience organizing or executing offline marketing campaigns, events, partnerships, or user acquisition initiatives. This is a highly hands-on role for someone who can build local connections, identify target communities, create offline growth opportunities, and turn those opportunities into measurable user acquisition.

Key Responsibilities

• Develop and execute offline user acquisition and grassroots marketing strategies across target U.S. markets.
• Identify and build relationships with relevant local communities, organizations, associations, clubs, event organizers, and other potential partners.
• Leverage existing local networks and community resources to introduce and promote the platform to target users.
• Plan and execute offline events, community activities, promotional campaigns, meetups, and partnership initiatives.
• Develop creative approaches to reach and acquire high-quality users through local communities and offline channels.
• Establish partnerships with local businesses, organizations, influencers, event organizers, and community leaders where appropriate.
• Coordinate on-the-ground promotional activities, including event setup, user engagement, brand promotion, and lead/user acquisition.
• Track and analyze the performance of offline campaigns, including user acquisition, conversion, engagement, and cost efficiency.
• Provide insights into U.S. consumer behavior, local community dynamics, and offline acquisition opportunities.
• Work closely with the broader marketing and product teams to align offline activities with overall user growth objectives.
• Continuously test and optimize new offline acquisition channels and community-based growth strategies.

Requirements

• 5+ years of professional work experience in business development, community growth, field marketing, user acquisition, events, sales, or a related field.
• Based in the United States with a strong understanding of the local market.
• Proven experience in offline marketing, grassroots promotion, field marketing, community building, event marketing, or similar initiatives.
• Strong local community and social network resources are highly preferred.
• Existing connections with local communities, organizations, clubs, event organizers, or other relevant groups are a strong plus.
• Strong communication, networking, and relationship-building skills.
• Highly proactive and comfortable working independently in a fast-paced, entrepreneurial environment.
• Strong execution skills with the ability to turn ideas and relationships into actual offline campaigns and user acquisition.
• Experience in the social, dating, consumer internet, mobile app, lifestyle, or community-oriented industries is a plus.
• Experience with user acquisition or growth marketing is a plus.
• Willingness to travel locally or regionally for events and promotional activities when needed.