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Medical Channel Strategy and Engagement Lead

Pfizer Inc

Pfizer seeks a Medical Channel Strategy and Engagement Lead to develop and execute omnichannel digital engagement strategies across therapeutic areas including Oncology, Primary Care, Specialty, and Vaccines. The role involves leading a team to optimize healthcare professional communication through integrated digital platforms, scientific content dissemination, and media channel management while ensuring regulatory compliance.

Responsibilities

  • Lead team to design and execute omnichannel medical engagement strategies across priority medicines and therapeutic areas
  • Develop scientific content dissemination frameworks integrating digital platforms, audience journeys, and channel optimization
  • Oversee medical media buys, vendor partnerships, and performance monitoring across digital and social channels
  • Serve as escalation point for digital engagement, channel operations, and cross-functional optimization issues
  • Collaborate with global and local medical leadership to establish best practices for precision healthcare professional engagement

Requirements

  • Advanced scientific degree (PhD, PharmD, or equivalent)
  • Minimum 7+ years pharmaceutical industry experience
  • 2+ years Medical Affairs, Scientific Publications, or Medical Communications experience
  • Demonstrated leadership experience influencing peers across matrix organizations
  • Expert knowledge of external healthcare professional marketplace and engagement channels
  • Understanding of global and local regulations impacting medical information dissemination
  • Experience managing people, technology, and financial resources at scale
Vacancy posted 3 days ago
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