Digital Media Strategist

Wed Society Pro helps businesses inside and outside of the wedding industry grow through strategic digital marketing. We partner with businesses across a variety of industries to build brands, generate leads, and drive measurable growth. Our services include: Google Ads Management Meta (Facebook & Instagram) Advertising Website Design & Development Logo & Brand Development SEO & Google Business Profile Optimization We're looking for a strategic, analytical marketer who loves combining data with creativity to build campaigns that deliver results. Position Overview The Digital Media Strategist is responsible for developing, launching, monitoring, and optimizing digital marketing campaigns for a portfolio of clients. This role requires someone who thinks beyond simply managing ads—they understand how every marketing channel works together and proactively recommend strategies that help clients achieve their business goals. The ideal candidate has hands‑on experience with Google Ads, enjoys analyzing campaign performance, and can confidently explain recommendations to both clients and internal team members. Key Responsibilities Build, launch, and optimize Google Search, Performance Max, Display, and Local campaigns. Conduct keyword research and competitive analysis. Monitor campaign performance and make ongoing optimizations. Improve Quality Scores, conversion rates, and return on ad spend (ROAS). Set up and manage conversion tracking through Google Tag Manager and Google Analytics. Produce monthly reporting with strategic recommendations. Develop customized marketing strategies based on each client's goals. Recommend the right mix of Google Ads, Meta advertising, SEO, social media, websites, and branding. Identify growth opportunities and present proactive recommendations. Stay current on industry trends and platform updates. Meta Advertising Build and manage Facebook and Instagram advertising campaigns. Test creative, copy, and campaign objectives. Optimize campaigns based on performance metrics. Develop social media strategies for clients. Analyze performance and recommend improvements. Collaborate with designers and content creators. Client Success Serve as a trusted marketing advisor to clients. Communicate campaign performance in a clear, actionable way. Participate in strategy meetings and client calls. Build long‑term client relationships through exceptional service and measurable results. Work closely with our designer, developer, and account manager. Coordinate website launches and digital marketing initiatives. Ensure campaigns align with overall branding and business objectives. Qualifications Required Bachelor’s Degree 2+ years of experience managing Google Ads campaigns. Strong understanding of Google Ads best practices and campaign optimization. Experience with Meta Ads Manager. Experience using Google Analytics (GA4) and Google Tag Manager. Ability to analyze campaign data and translate insights into actionable recommendations. Excellent written and verbal communication skills. Strong project management and organizational abilities. Ability to manage multiple clients and deadlines. Preferred Google Ads Certification. Experience with Local SEO and Google Business Profile optimization. Knowledge of WordPress websites and website marketing strategy. Experience working in an agency environment. Familiarity with Canva, Adobe Creative Suite, and Google Workspace. Experience with CRM platforms and marketing automation. Paid Time Off (PTO): Generous paid time off to rest, recharge, and maintain a healthy work-life balance. Paid Holidays: Company-observed holidays throughout the year. Medical & Dental Insurance: Access to comprehensive medical and dental benefits. IRA Retirement Plan: Company contribution to an Individual Retirement Account (IRA) to help you invest in your future. Professional Development: Opportunities for continued learning, certifications, and industry training. Collaborative Team Culture: Work alongside a creative, supportive team that's passionate about helping businesses grow. Meaningful Work: Partner with small businesses to create marketing strategies that make a real impact. #J-18808-Ljbffr Wed Society PRO