VP of Digital Marketing
$275kAC Lion
Vice President, Digital Marketing Location: Dallas Compensation: Up to $275,000 base salary + bonus About the Role Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources. Key Responsibilities
- Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
- Improve CAC, CPA, conversion rates, and overall marketing efficiency
- Optimize websites, landing pages, and funnels to drive stronger performance
- Build attribution and reporting frameworks tied to business outcomes
- Partner cross-functionally to align enterprise strategy with local execution
- Support SEO, local search, content strategy, and AI-search readiness
- 10+ years of digital marketing leadership experience
- Strong background in performance marketing, demand generation, and digital analytics
- Experience managing large paid media budgets
- Proven success improving ROI, CPA, CAC, and conversion performance
- Deep knowledge of SEO, local search, attribution, and funnel optimization
- Experience in multi-location, portfolio-based, or complex enterprise environments preferred
- High-impact leadership role
- Opportunity to help shape digital transformation at scale
- Strong visibility and long-term growth potential
Vacancy posted 4 days ago
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