Marketing Campaigns Consultant
Octapharma Plasma
Sr. Corporate/IT Recruiter at Octapharma Plasma, Inc. Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life‑saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role: Marketing Campaigns Consultant This is What You’ll Do: Early Lifecycle Nurturing - Design and execute campaigns targeting new donors from their first visit through early engagement milestones. Remarketing & Service Recovery - Create remarketing campaigns for donors who have lapsed within early lifecycle stages; activate service recovery workflows; implement micro‑incentive strategies. Campaign Execution & Optimization - Build and deploy 1:1 campaigns in marketing automation platforms; run structured A/B and multivariate tests; maintain calendars; manage referral campaigns; collaborate with loyalty team; share insights. Measurement & Reporting - Track KPIs related to early lifecycle retention, repeat visit behavior, and churn reduction; provide actionable insights; translate performance to incremental impact. This Is What It Takes: Bachelor’s degree in Marketing, Business Administration, or related field. 4‑6 years of marketing experience focusing on lifecycle, retention, and CRM. Proven ability to design and execute early lifecycle and remarketing campaigns. Hands‑on experience with marketing automation platforms. Analytical, test‑driven mindset optimizing performance through rapid iteration. Strong communicator collaborating across a matrixed organization. Benefits Formal training Medical, dental, and vision insurance Health savings account (HSA) Employee assistance program (EAP) Wellness program Paid time off Company‑paid holidays Personal time About Octapharma Plasma, Inc. With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life‑saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch. #J-18808-Ljbffr Octapharma Plasma
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