Brand Director
Hudson Talent Solutions
Our client, a growing consumer products organization with a portfolio of well-known personal care and beauty brands, is seeking a US Brand Director / Go-to-Market Leader to own the US marketing strategy and commercial activation for a high-visibility brand. This role will lead go-to-market planning, retail and shopper execution, digital shelf strategy, budget management, and cross-functional coordination across Sales, eCommerce, Insights, Operations, Creative, Finance, and agency partners.and agency What You’ll Do Own end-to-end US go-to-market strategy and execution across retail, digital, shopper, and media channels. Partner closely with Sales and cross-functional teams to build retailer-specific activation plans, category narratives, and sell-in materials. Lead omnichannel shopper strategy, connecting in-store merchandising, eRetail execution, digital shelf performance, and media activity. Manage launch calendars, market readiness, marketing budgets, forecasting inputs, and agency deliverables. Coach and develop a direct report while influencing internal stakeholders and external partners to deliver against brand and commercial objectives. What We’re Looking For 8–10+ years of brand, product, marketing, shopper, retail, or trade marketing experience within CPG, beauty, personal care, or a related consumer category. Strong experience leading go-to-market strategy, new product launches, renovations, or commercial activation plans. Demonstrated ability to partner with Sales, eCommerce, Insights, Operations, Creative, Finance, and agency teams. Experience with major retail, eCommerce, or omnichannel customer environments is strongly preferred. #J-18808-Ljbffr Hudson Talent Solutions
Vacancy posted 17 hours ago
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