Director of Sales

About Cedarhurst Cedarhurst Senior Living is a leading provider of senior living communities, dedicated to enriching the lives of residents through exceptional care and personalized services. With a commitment to excellence and innovation, Cedarhurst creates vibrant environments where seniors can thrive and enjoy a fulfilling lifestyle. Description Position: Director of Sales Base Salary: $70,000 to $80,000, plus eligibility for a bonus structure Why Work for Cedarhurst Core values guide how we work together, focusing on passion, trust, empathy, positivity, respect, and approachability. Invests in comprehensive training and opportunities for personal & professional growth; promotes from within. Competitive benefits package – medical insurance, life insurance, long‑term disability, 401(k) with company match after one year. Unique rewards system (GROW Points) plus perks such as exclusive Skechers shoe discounts and early paycheck access. Position Summary The Director of Sales is responsible for driving occupancy and revenue growth by leading the full sales process from inquiry through move‑in, while ensuring the community meets and exceeds established goals. The role develops and executes a strategic sales plan, cultivates strong referral networks, and builds lasting relationships with prospective residents, families, and professional partners. The Director serves as the community’s primary representative for inquiries and outreach, partners with the Executive Director and regional sales leaders to implement creative strategies, and coaches staff to maximize referral opportunities. By combining strategic planning, relationship management, and a solutions‑focused approach, the Director of Sales ensures a positive experience for prospects and contributes to overall community success. Essential Functions Prioritize and execute revenue‑generating sales activities that support community growth and operational success. Serve as the primary point of contact for phone inquiries and walk‑in visitors, converting leads into move‑ins to drive occupancy. Develop and maintain robust outreach strategies to expand professional referral networks and generate qualified leads. Conduct comprehensive discovery with prospective residents and families to identify needs and present tailored solutions, including appropriate placement in Assisted Living or Memory Care. Implement timely and consistent follow‑up activities to nurture trust, build long‑term relationships, and move prospects through the decision‑making process. Establish and cultivate strong partnerships with local businesses, healthcare providers, and senior resources, leveraging these relationships for referral generation and added value. Accurately document and track all sales activities in the designated CRM/database, ensuring compliance and providing visibility to leadership. Partner with the Executive Director and regional sales teams to design and implement innovative sales strategies and community outreach programs aligned with organizational goals. Collaborate with the Executive Director to coach and empower staff in generating referrals, ensuring inquiries are appropriately managed and maximized. Facilitate coaching sessions with staff to identify and implement strategic sales approaches for prospects, enhancing conversion rates and community reputation. Support and model effective communication practices between staff and families, ensuring residents’ physical, personal, and emotional well‑being are consistently addressed. Demonstrate collaboration, initiative, and leadership in managing conflict resolution, fostering positive relationships among residents, families, staff, and community partners. Other duties as assigned. Qualifications Bachelor’s Degree strongly preferred. Two or more years of successful sales experience (2–5 years preferred), with prior experience in senior living strongly preferred. Demonstrated sales closing skills with a consistent record of high occupancy results. CPR or BLS certification preferred. Proficiency in common digital tools and applications, including Microsoft Office, web‑based platforms, electronic health record systems, and any HR‑related systems as applicable. Working Conditions This position may require walking or standing for extended periods and moving throughout the community, resident apartments, and other areas. Might occasionally require stooping, kneeling, crouching, crawling, or climbing/balancing. Requires effective communication and interpretation of written information. May need to lift up to fifty pounds independently and up to 200 pounds with assistance. Must follow all infection prevention and control protocols, including PPE use when necessary. Involved in all staff activities aimed at fostering teamwork, unity, and morale. Must stay current on all training and ongoing education initiatives; expected to pursue self‑improvement and continuous learning opportunities. We are an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, we will provide reasonable accommodations to qualified individuals with disabilities and encourage prospective employees and incumbents to discuss potential accommodations with the employer. Cedarhurst considers the health and safety of its residents, family members, and team members as its highest priorities. All offers of employment are contingent upon successful background check and drug screening, participation in required health assessments (such as TB testing or physical evaluations), and the use of designated PPE as required by company policy and applicable law. #J-18808-Ljbffr