DTC Brand Strategist

The DTC Brand Strategist is the business owner for client growth across social ads, search ads, and retention marketing (email/SMS), collaborating with Amazon Brand Managers when marketplace efforts intersect with DTC strategy. They lead audits, strategy development, and execution oversight—owning KPIs such as ROAS, CAC, retention, and LTV. By translating research, audits, and competitive insights into actionable roadmaps, they ensure each brand has a clear story, voice, positioning, and differentiation.

Working with Creative Strategists and channel specialists, the Brand Strategist aligns budgets, messaging, and campaigns to drive measurable revenue. They monitor performance, optimize spend, and document learnings while maintaining transparent communication with clients through strategy calls, QBRs, and growth planning sessions.

**Key Responsibilities:**

* Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
* Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
* Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
* Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
* Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
* Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
* Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
* Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

**Qualifications:**

* 3-5+ years managing social ads with a strong focus on DTC/B2C campaigns.
* 3+ years hands-on with Meta & TikTok Ads.
* Expertise in email marketing and multi-channel campaign integration.
* Skilled in CRO & A/B testing to boost conversions and landing page performance.
* Strong creative eye and copywriting ability for consumer engagement.
* Active Meta & TikTok Ad Certifications.
* Proven leader with experience managing cross-functional teams.
* Track record of building scalable workflows for creative and performance marketing.
* Data-driven mindset with sharp analytical and optimization skills.
* Excellent communicator, highly organized, and results-focused.