Marketing Specialist

Job Title: Marketing Specialist (Construction & Consultancy) Department: Marketing & Communications, Corporate Services Location: Inverness (preferred) – Aberdeen may also be considered Type: Full-time About the Construction & Consultancy Portfolio Global's Construction & Consultancy portfolio brings together specialist businesses delivering architecture, construction, building services and design consultancy across the commercial, industrial, public and energy sectors. The portfolio includes SB Services , Capstone Construction , Bracewell and Gould Singleton Architects . Each business operates under its own established brand and leadership team, while benefiting from the support of Global's Corporate Services function. Together, these businesses provide a broad range of specialist services, from architectural design and project management through to construction, refurbishment, mechanical and electrical services, maintenance and building compliance. Working across both public and private sector projects, they are recognised for delivering high-quality solutions and building long-term relationships with clients across the UK. About the Position Global is seeking an experienced and creative Marketing Specialist (Construction & Consultancy) to join the Corporate Services Comms & Marketing Team in Inverness. The successful candidate will be responsible for planning and delivering marketing activity across Global's Construction & Consultancy portfolio, helping to strengthen each brand's market presence, and showcase the expertise, projects and people that make each business unique. This varied role will involve content creation, social media management, website management, digital marketing, event support, reporting and campaign delivery, working closely with each business to ensure marketing activity supports commercial objectives and brand growth. The Marketing Specialist (Construction & Consultancy) will support the portfolio's objectives by: Raising the profile of each business through consistent, engaging and high-quality marketing across digital and traditional channels. Supporting business development activity through sector-focused marketing campaigns, case studies, project announcements and thought leadership content. Promoting the specialist capabilities, technical expertise and successful project delivery of each business to existing and prospective clients. Strengthening employer brand activity by showcasing company culture, people and career opportunities across the portfolio. Key Responsibilities Create and manage high-quality marketing content for social media (with a focus on LinkedIn), websites, email campaigns, press releases, presentations, case studies and client-facing materials. Manage social media channels across the portfolio, maintaining each brand's individual identity while increasing engagement and audience growth. Plan, coordinate and deliver marketing campaigns supporting new service launches, project milestones, business announcements and commercial activity. Maintain and update company websites (Craft CMS), ensuring content remains accurate, engaging, brand compliant and optimised for search engines. Support the planning and promotion of exhibitions, networking events, conferences, industry awards and client events. Produce photography, video (including drone footage) and project-focused content that showcases completed work, technical expertise and company culture. Monitor website performance, social media analytics and campaign effectiveness, producing regular reports and identifying opportunities for improvement. Work closely with business leaders, project teams and the wider Comms & Marketing team to identify marketing opportunities and develop engaging content. Coordinate with external suppliers and agencies for photography, videography, design, merchandise, PPE, and print and digital marketing activity where required. Ensure all marketing materials remain consistent with brand guidelines across each business. Support the Comms & Marketing Manager with wider Group marketing and communications activities, providing assistance across a range of projects, campaigns and administrative tasks, including updating and maintaining the Group intranet, coordinating branded merchandise, corporate clothing, PPE and marketing collateral. Criteria Bachelor’s degree in Marketing, Communications, Digital Media or related field. Previous experience in a marketing role, ideally within construction, architecture, engineering, professional services or another B2B environment. Strong content creation skills (Canva or Adobe), with the ability to produce engaging written and visual content across multiple platforms. Proficiency in digital marketing tools and platforms, including content management / scheduling systems (Sendible), and analytics tools (Google Analytics). Strong communication and organisational skills with the ability to manage multiple projects and deadlines. Analytical mindset with excellent attention to detail and the ability to interpret marketing performance data. Photography, videography (including drone operation) or graphic design experience would be advantageous but is not essential. Comfortable using AI-powered tools to support content creation, research, planning and productivity, with the ability to adapt to emerging technologies while applying sound judgement and maintaining high standards of accuracy and quality. What We Offer Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and supportive work environment. Exposure to a diverse portfolio of recruitment brands and sectors About the Businesses SB Services is one of the North of Scotland's leading multi-trade contractors, delivering high-quality joinery, plumbing and heating, mechanical and electrical, and decorating services across the public and private sectors. Known for its reliable, customer-focused approach, the business provides planned, reactive and project-based services for a diverse range of clients throughout Scotland. Capstone Construction is one of the largest privately owned construction companies in the Highlands, delivering complex projects across the residential, commercial, industrial and public sectors. A trusted partner in the delivery of affordable housing across the region, Capstone has built a strong reputation for quality, technical expertise and dependable project delivery. The business is also the principal contractor for Global's new Inverness Campus headquarters. Bracewell is an award-winning architectural practice with studios in Stirling, Inverness and Oban. Celebrating its centenary in 2025, the practice has delivered projects across housing, masterplanning, commercial, conservation, education and leisure sectors. Combining heritage, creativity and sustainable design, Bracewell creates places that are distinctive, enduring and rooted in Scotland's communities. Gould Singleton Architects is based in Halesowen in the West Midlands and delivers projects throughout England and Wales. The practice has built a reputation for providing tailored architectural solutions, from initial concept design through to full project management. Working across residential, retail, education, healthcare, community, commercial and industrial sectors, Gould Singleton combines technical expertise with a client-focused approach to deliver practical, high-quality design solutions. About Global Privately owned and headquartered in the Highlands, Global is a hybrid investor–operator delivering energy and infrastructure solutions across the UK and Ireland. Global is at the heart of tomorrow’s energy. As the world electrifies, we are embracing the transition, supporting the safer, faster and more efficient production of power. Across onshore and offshore wind, oil & gas, and transmission, Global is the trusted partner for tomorrow’s energy landscape with our portfolio of companies spanning the unique matrix of capabilities required to deliver major energy and utilities infrastructure projects. Including planning & consent, engineering & design, fabrication & modular build-out, construction & logistics, and operation & maintenance – Global’s integrated suite of capabilities allows us to deliver bespoke, multi-service, turnkey solutions to clients, covering the full project lifecycle. These connected capabilities – combining deep technical expertise with practical delivery experience – deliver clarity, accountability, and confidence to clients. Global’s sector‑leading integrated energy infrastructure solutions are seamlessly delivered by a group of companies: Global Energy Solutions, Global Project Services, Global Infrastructure, Global Power Services, Global Modular, Global Port Services, Global Port Services Shipping, Global Crane Services, Global Wind Projects, Apollo, and Prism Energy. This vast array of capabilities is supported by the group’s strategic investments across the consultancy, construction & building services, and recruitment sectors, including Arthian, Bracewell, Gould Singleton Architects, Capstone Construction, SB Services, Cammach, Global Highland, Be Personnel, and Chance Recruitment. #J-18808-Ljbffr Global