Vice President, Marketing - Flag Football

Job Description

Job Description

Description:

The Vice President, Marketing – Flag Football will lead the strategic development and execution of integrated marketing for a brand-new professional Flag Football league, building the marketing function and fan ecosystem from the ground up. This role carries clear accountability for establishing awareness, cultivating a loyal fan base, and shaping how fans understand and engage with the league, athletes, teams, competition and partners from day one.

This leader will design and operationalize data-driven, multi-channel marketing strategies that translate business objectives into measurable outcomes—driving brand equity, audience growth, and long-term commercial value as the league launches and scales.

This position sits at the center of both daily execution and long-term brand building in a startup-like environment, partnering closely with internal cross-functional teams and external stakeholders including teams, athletes, sponsors, and media partners. This leader will build foundational marketing capabilities while overseeing multi-platform campaigns from concept through execution and analysis, ensuring consistency, creativity, and measurable performance across all touchpoints.

The ideal candidate is a strategic, hands-on marketing executive who thrives in fast-paced, build-from-scratch environments, brings strong cross-functional leadership, and excels at creating differentiated brand stories that resonate with consumers.

Responsibilities:

Marketing Strategy & Growth

• Own end-to-end marketing strategy for Pro Flag Football, building the function and playbook from the ground up with direct accountability for awareness, fan growth and engagement
• Translate early-stage business goals into clear, actionable marketing plans, helping shape priorities during league build and launch phases
• Define and establish brand positioning, voice, and narrative frameworks for a new league entering the market
• Establish foundational growth targets across awareness, acquisition, retention, and engagement, with clear success metrics and reporting cadences from launch onward

Integrated Marketing Leadership

• Build and lead fully integrated marketing plans across paid, owned, and earned channels, establishing best practices and operating rhythms as the league scales
• Build and evolve strategies that not only establish he fan base, but introduce and educate new audiences on the league, format, players, and storylines

Cross-Functional Partnership

• Collaborate closely with internal teams to support league, broadcast, sponsorship, and product initiatives
• Serve as a strategic marketing voice in enterprise-level planning and decision-making
• Lead agency partnerships by delivering clear briefs, performance expectations, and accountability structures
• Ensure deliverables support company goals, on-brand and on time

Measurements, Insights & Optimization

• Establish KPIs to measure brand health, fan growth, engagement, and campaign effectiveness, regularly reassessing effectiveness to inform future strategy
• Leverage data and insights to optimize messaging, channels, and spend

• 10+ years of integrated marketing experience across brand, media, content, communications, digital, social, and campaign marketing
• Proven success building, scaling, and evolving brands through integrated, multi-platform marketing campaigns
• Experience managing and partnering with agencies and external vendors to deliver high-impact creative and media outcomes
• Strong strategic thinker with the ability to translate vision into clear plans and hands-on execution
• Demonstrated experience leading and influencing senior stakeholders, with the ability to clearly communicate strategy, creative direction, and results
• Data-driven mindset with experience leveraging insights, analytics, and KPIs to optimize marketing performance and ROI
• People-first leader with experience building, developing, and motivating high-performing marketing teams

Preferred:

• Experience within sports, entertainment, media, live events, and/or consumer-facing brands
• Passion for the game of flag football and an understanding of its fans, culture, and the broader ecosystem
• Background working with leagues, teams, talent, sponsors, or broadcast/media partners
• Experience supporting major moments, marquee events, or live programming through integrated marketing campaigns
• Experience operating in fast-paced, high-growth or startup environments

You’ll be successful if:

• You are energized by building a league, brand, and marketing function from the ground up in a zero-to-one environment
• Create compelling brand stories that resonate with fans and drive emotional connection
• Balance long-term brand building with short-term performance goals
• Lead with a hands-on approach while empowering others to succeed in their respective areas of focus
• Proactively turn challenges into opportunities with clear, actionable solutions

Benefits:

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

*Benefits are subject to change at the company’s discretion.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced “tomorrow sports”)

TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR that reaches 152 countries and territories worldwide and has been described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. Targeting a winter 2026-27 launch, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA and has attracted investment from Alex Morgan’s Trybe Ventures. TMRW Sports is also developing plans for men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the league’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds of sports, media, technology and finance. For more, visit TMRWSportsGroup.com.