Senior Marketing Specialist

At SailPoint, our ecosystem of partners plays an integral role in helping customers adopt world‑class identity solutions that protect and govern their enterprise in the AI era. As the Senior Marketing Specialist, you will serve as the marketing leader for SailPoint solutions with some of the largest technology brands on the planet within our Technology Alliance partners. This dynamic role defines the marketing strategy and leads the execution of the plan with core alliance partners that underpin go‑to‑market strategies, including creation of joint value propositions, content strategies, awareness, events, and demand‑generation initiatives that accelerate SailPoint’s growth globally. A deep understanding of both companies’ product positioning, messaging, target markets, and go‑to‑market strategies is critical. You will support the Technology Alliance Program (TAP) ensuring the broader ecosystem is represented in SailPoint initiatives and support go‑to‑market strategy for these alliances at the program level. Success requires strong demand‑generation and product‑marketing expertise with strategic partners, action orientation, and a track record of defining and co‑marketing platform‑based SaaS solutions. A strong relationship builder who can cultivate culture, understand the partner ecosystem, enterprise demand generation, and manage cross‑functional marketers is crucial. Thrive in an innovative environment by leveraging AI tools to streamline content execution and research, complemented by a data‑driven mindset to optimize impact. Key stakeholder management and teaming outside of marketing include Business Development, Product, and Partner Sales. Responsibilities Develop the joint global marketing strategies with Strategic Technology Alliances underpinning each alliance’s go‑to‑market strategy. Craft compelling value‑propositions, messaging, and positioning that address a buyer’s needs and encourage engagement with joint solutions built on the SailPoint platform. Own strategy and creation of joint alliance market‑facing and internal enablement content that differentiates SailPoint, leveraging traditional channel and system integrator partnerships for tri‑party channels. Develop joint marketing campaigns (content, thought leadership, demand activations) with each Strategic Alliance targeting key industries and markets to generate sales opportunities, pipeline, and partnership revenue. Develop scalable marketing initiatives in collaboration with SailPoint Field Marketing, Product Marketing, Events, Campaigns, PR, and AR to drive awareness and demand. Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences. Requirements 5+ years of experience on high‑performing marketing teams working with Strategic Alliance Partners and optimizing vendor marketplaces. Product marketing experience and ability to establish unique positioning and content for joint solutions with strategic alliances. Experience establishing partnership marketing strategy, encompassing value proposition creation, communications, use‑case identification, targeting, and content that drive integrated joint demand generation globally. Self‑starter experienced in taking projects from concept to execution with a bias for action across multiple deadlines. AI‑savvy with ability to scale, automate, and multi‑task critical priorities and stakeholders across several strategic partners. Experience influencing and working across cross‑functional teams, managing peer‑to‑peer relationships with strategic partners. Strong project/program management skills with a proven record of managing end‑to‑end strategic campaigns and initiatives. Comfortable within a global scope, understanding local nuances while driving strategic priorities. Strong analytical and problem‑solving skills. Excellent interpersonal, facilitation, and communication skills. Enterprise security software/SaaS experience and marketplace experience. Education MBA or equivalent preferred; BA/BS required. Travel Approximately 10% travel required. Compensation Base salary for US‑based employees is anticipated to be in the range $85,800 – $144,550. Additional compensation may include the SailPoint Corporate Bonus Plan, role‑specific commission, and equity participation. Benefits Health and wellness coverage: Medical, dental, and vision insurance. Short‑term and long‑term disability coverage. Life insurance and accidental death & disability. Supplemental life insurance for employees, spouses, and children. Flexible spending accounts for health care, dependent care, and limited‑purpose. 401(k) savings and investment plan with company matching. Flexible vacation policy. 8 paid holidays annually. Sick leave. Paid parental leave. Employee Assistance Program and care counselors. Optional voluntary benefits: legal assistance, critical illness, accident, hospital indemnity, pet insurance. Health Savings Account with employer contribution. Equal Opportunity Employer SailPoint is an equal‑opportunity employer and welcomes qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. All qualified applicants will receive consideration for employment. #J-18808-Ljbffr SailPoint