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Social Media Growth Strategist & Content Producer

Temporary

JoyFoodSunshine

JoyFoodSunshine is an established recipe website and brand reaching millions of readers every month. We're looking for an experienced Social Media Growth Strategist & Content Producer to grow our presence across Instagram, Facebook, TikTok, and YouTube.

You'll partner directly with the CEO to develop and execute a social media growth strategy, turn recipe content into high-performing social content, edit videos, publish content, analyze results, and continuously improve performance.

The ideal candidate has a proven track record of growing social media accounts, works independently, and requires minimal onboarding beyond learning our brand voice.

​​​This role begins as a 90-day contractor engagement with the opportunity to increase the retainer and/or transition to a full-time role. This is a remote position.

What You'll Do
Strategy & Growth

  • Develop growth strategies across Instagram, Facebook, TikTok, and YouTube
  • Analyze performance, identify trends, and optimize content

Content Production

  • Edit recipe and lifestyle videos in Adobe Premiere Pro
  • Create platform-specific content
  • Write hooks, captions, text overlays, and CTAs
  • Repurpose recipes into multiple social formats designed to maximize engagement

Publishing & Analytics

  • Schedule and publish content
  • Manage the content calendar
  • Track engagement, follower growth, watch time, retention, shares, saves, and traffic
  • Use data to improve results

Your Skills & Experience

  • Proven success growing social media accounts with measurable results
  • Able to clearly explain your contribution to growth
  • An understanding that success includes engagement, email subscribers, brand awareness, and website traffic
  • Experience with recipe creators, influencers, or food brands
  • Expert in short-form video editing using Adobe Premiere Pro
  • Strong knowledge of Instagram, Facebook, TikTok, and YouTube
  • Experience using analytics to guide strategy
  • Self-directed, accountable, and results-oriented
  • Experience driving website traffic through social media
  • Experience with Kit (ConvertKit) preferred

This Role Isn't for Someone Who

  • Only schedules posts or manages comments
  • Relies solely on trends for growth
  • Hasn't directly grown social accounts
  • Prefers strategy without execution (or vice versa)
  • Needs daily direction or avoids accountability

Vacancy posted 1 day ago
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