Loyalty Program Specialist

The Loyalty Program Specialist drives customer engagement and incremental growth for Stater Bros. Markets by executing targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offer structures, and gamified challenges. This hands-on role leads end-to-end loyalty campaign operations to increase trip frequency, basket size, and customer lifetime value (CLV). Working cross-functionally, the Loyalty Program Specialist ensures precise audience segmentation, seamless campaign deployment, and continuous optimization through test-and-learn strategies. Passionate about customer behavior and retail innovation, this individual blends operational excellence with data-driven insights to elevate the customer experience and deliver measurable ROI to the business.

JOB DUTIES & RESPONSIBILITIES:

Please provide a detailed description of the job, duties, and responsibilities. Include key tasks, projects and objectives. Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offers, and customer spend threshold challenges Partner with Marketing teammates in the development of effective, relevant audience targeted messaging to enable promotional effectiveness Manage customer audience ingestion and QC for accurate customer segmentation prior to campaign launches Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners Maintain campaign calendars and timelines to ensure alignment with marketing communications and promotional planning activities Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention Collaborate internally and with vendor business partners to track, analyze, and report on key program metrics (including incremental sales, basket lift, trip frequency, and churn rate) to model customer behavior and translate the data into actionable insights Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements

MINIMUM REQUIREMENTS / QUALIFICATIONS:

Please describe what knowledge, skills, and abilities are required to perform the daily tasks and job duties bulleted above. Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field preferred; equivalent, relevant experience may be considered in lieu of education. Experience in loyalty marketing and customer relationship management (CRM) executing personalized, segmented marketing campaigns using large customer datasets and audience management processes highly preferred Detail-oriented with excellent project management, organizational, and time management skills to handle multiple campaigns simultaneously Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data Strong analytical skills with the ability to interpret customer behavior and promotional performance data Strong communication skills and ability to collaborate cross-functionally Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred Familiarity with Power BI or other business intelligence tools preferred #J-18808-Ljbffr Stater Bros. Markets