Content Manager

Overview Content Manager (Full-Time) – Ben & Jerry's Scoop Shops, CT/RI/NJ. Multi-location role with travel required. Build the brand, capture moments, and make our shops local, relevant, and alive in each market. Own the local presence by creating content that connects with communities, drives foot traffic, and makes our shops the go-to spot in town. Compensation includes $50,000 - $55,000 annually (based on experience), travel reimbursement, and growth opportunities within a fast-growing franchise. Responsibilities Plan and execute a weekly content strategy across TikTok, Instagram, and YouTube Shorts Identify trends, create concepts, and consistently produce engaging content that drives traffic to shops and catering Turn everyday shop activity into high-performing videos Travel between locations to film content regularly Capture customer reactions, team culture & behind-the-scenes moments, and product shots (scoops, toppings, specials) Create 4–6 short-form videos per week Interview guests/customers, team members, and managers; capture authentic, unscripted moments Tell stories that highlight the brand, people, and community in a way customers want to hear Support Google Business Profiles by uploading photos & videos, posting updates and events Create content that helps rank for terms like “Ice cream near me” and “Best dessert spots in [town]” Attend and capture in-store events, fundraisers, and community activations; be available during weekends and key events What We’re Looking For / Requirements Proven experience creating short-form video content (TikTok/Reels/Shorts) Strong ability to film, edit, and publish independently Comfortable talking to and filming customers and team members Creative thinker with a strong sense of what performs online Willingness to travel between shop locations Flexible schedule; weekends and events are required Organized, self-driven, and consistent Must submit a portfolio or social media examples Experience with editing tools (CapCut, Adobe, Final Cut, etc.) Reliable transportation Comfortable working in fast-paced, public-facing environments What Success Looks Like Consistent weekly content output Growth in followers, engagement, and reach Increased visibility on Google and social platforms Shops become known as the “spot” in each town Increased revenue in shops and catering connected to content created Why This Role is Different You won’t just be posting content. You’ll help build a local brand presence that shows up everywhere – Google, social, and real life. Apply Apply with your portfolio or examples of your work. #J-18808-Ljbffr