Digital Marketing Lead

Job Description

Job Description

Digital Marketing Lead

Are you a creative thinker who enjoys seeking out new and existing technology that increases brand awareness and drives digital lead generation and ultimately sales revenue? Edwards is looking for a Digital Marketing Lead who can combine technical aptitude and ingenuity with a focus on business growth.

About Edwards

Edwards is a leading provider of quality apparel in the uniform and promotional products markets. With more than 150 years of experience, we have built our business through strong customer relationships, quality products, reliable service, and a commitment to meeting the needs of the industries we serve.

What You Can Expect at Edwards

We believe our associates are an important part of our long-term success. Edwards provides a professional, collaborative work environment that values teamwork, accountability, work-life balance, and long-term career development.

About the Role

The Digital Marketing Lead focuses on managing various digital programs and initiatives across multiple online platforms to increase brand awareness, generate demand and drive revenue. This position requires a strong knowledge and understanding of current trends, digital platforms and software solutions. The ideal candidate is proactive, comfortable and apt at working with marketing and sales software technologies.

This position is a Hybrid role (post onboarding & training) – as part of your workweek, you'll have the opportunity to work both remotely and onsite in our Kalamazoo office . See below for complete job description.

Job description  

The Digital Marketing Lead position drives digital lead generation and e-commerce performance by managing paid media, HubSpot workflows, website optimization, and digital conversion paths. It also maintains key aspects of Edwards’ online presence, including Amazon, product content, digital marketing, and coordination with external web and search partners.

Key responsibilities and approximate time allocation include:

Digital Lead Generation & Growth Marketing (55%)

• Develops, manages and optimizes paid digital campaigns across Google Ads, LinkedIn and other lead-generation platforms to maximize lead quality and return on investment.
• Creates and maintains landing pages, forms and digital conversion paths designed to generate and capture qualified leads.
• Manages lead routing, nurturing and follow-up workflows within HubSpot to ensure leads are efficiently connected with the appropriate team.
• Manages marketing-related processes and workflows connecting HubSpot, the Edwards website and ERP system.
• Tracks and reports on campaign performance, including lead volume, cost per lead, conversion rates and sales opportunities generated.

  e-Commerce Marketing & Management (35%)

• Monitors website performance and recommends improvements to navigation, product discovery, user experience and conversion.
• Ensures product information, imagery, links and marketing content remain accurate and consistent across digital platforms.
• Uses website analytics and customer behavior data to identify opportunities to improve engagement and conversion.
• Manages and optimizes Edwards' Amazon presence, including product content, imagery, and brand presentation.
• Coordinates with external webstores, search engines and digital partners to maintain accurate product information, imagery and brand presentation.

  Marketing Analytics (10%)

• Analyze customer, product, and sales data to identify trends, opportunities, and areas for growth.
• Conduct analysis including customer purchasing behavior, product/category performance, sales trends, and account segmentation.
• Translate data into clear, actionable insights

Required knowledge, skills, and abilities include:

• BS degree in marketing, advertising/promotion or digital marketing
• 3–5 years of relevant digital marketing and e-commerce experience
• Knowledge and understanding of current design trends, digital platforms and software solutions
• Ability and desire to learn marketing & sales software technologies
• Experience in Hubspot or similar platform
• Proficient in Google Ads, LinkedIn Campaign Manager and Facebook Business Suite
• Proficient in Amazon marketplace and managing company store and products
• Strong verbal and written communication skills

The ideal candidate will demonstrate the following behavioral competencies:

• Precision Result Focus – Focused on achieving results that drives business growth.  Maintains systems and product information to ensure accurate and timely completion of tasks.
• Technical Innovation – Develops and provides digital marketing and social media processes using appropriate technology to build the brand.
• Clear Communication – Communication is socially structured and factual, based on tasks that need to be accomplished.  Promptly provides information to end-users, management, distributors and associates.
• Action Orientation – Takes quick action to resolve unexpected issues that impact digital marketing initiatives, social media posts and website improvements while maintaining continuity of brand strategy.

Perks and Benefits at Edwards

• Annual Bonus Plan
• Competitive paid time off package
• Comprehensive medical plan options for associates and their families
• Dental, including orthodontia, and vision coverage at no cost to associates
• 401k (with company match – 1 year of service vesting schedule)
• Additional benefits, such as tuition reimbursement and wholesale retail club membership
• Company-wide and departmental recognition events throughout the year to acknowledge milestones and goals

Read more about us at under “Careers”