Director of Strategic Growth
Northward Partners
Position Overview
The Director of Strategic Growth is a senior leadership position responsible for driving the firm’s top-line revenue, expansion into new advisory lines, and geographic or vertical market penetration. Working directly with the Managing Partner and practice line leaders, you will bridge the gap between marketing strategy, business development execution, and partner-led sales enablement. The ideal candidate understands the nuances of selling high-value professional services and knows how to transition a firm from a compliance-centric shop into an invaluable, growth-focused advisory partner.
Core Responsibilities
- Growth Strategy Development: Design and execute a firm-wide, data-driven organic growth roadmap aligned with long-term profitability and firm-level strategic objectives.
- Partner Sales Enablement & Coaching: Act as a strategic liaison and internal coach to firm partners, equipping them with the tools, target tracking, and techniques required to convert compliance clients into high-margin advisory accounts.
- Cross-Selling & Client Expansion: Review existing books of business to spot opportunities for cross-selling specialized services (e.g., fractional CFO, specialized tax credits, or tech stack implementation like NetSuite and Expensify).
- Niche Market Development: Conduct competitive landscape analysis to target high-growth industries (e.g., Private Equity, Tech, Real Estate) and establish sector-specific offerings and executive forums.
- Lead Generation & Funnel Management: Manage the enterprise sales pipeline from initial corporate outreach and discovery meetings through formal RFP tracking, presentation design, and close.
- M&A Support & Integration: Collaborated with executive leadership on geographic and service-line expansion, assisting in the evaluation and cultural integration of prospective firm mergers and acquisitions.
- Data Analytics & ROI Reporting: Establish growth metrics and dashboards (utilizing tools like Power BI or CRM platforms) to regularly report pipeline health, conversion rates, and client retention to the leadership team.
Required Qualifications & Skills
- Experience: 7–10+ years of progressive business development or strategic growth experience within management consulting, public accounting, or professional services firms.
- Education: Bachelor’s degree in Business, Finance, Marketing, or Accounting (MBA or related advanced degree preferred).
- Industry Knowledge: Deep structural understanding of public accounting firm models, alternative practice structures, and professional regulatory standards (AICPA) is highly valued.
- Technical Literacy: Fluency with standard professional CRMs (e.g., Salesforce, HubSpot) and business intelligence/reporting dashboards (e.g., Power BI, Tableau).
- Soft Skills: Exceptional executive presence. You must possess the emotional intelligence required to gain buy-in from multiple partners with differing priorities and comfortably translate complex strategies into clear instructions.
Firm Performance Benchmarks (KPIs)
The success of this position is measured by tangible enterprise levers:
- Year-over-Year Organic Revenue Growth: Target growth across tax, audit, and advisory segments.
- Pipeline Conversion Metrics: Velocity and win rates of qualified enterprise leads.
- Advisory Service Line Penetration: Percentage increase in compliance clients cross-sold into consulting/advisory frameworks.
- Average Client Contract Value: Expansion of client value via premium service tier adoption.
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