Senior Media Buyer (Meta) - 20615

Senior Media Buyer (Meta)

Location: Remote Employment Type: Full-time IC  Reports to: Head of Growth / Marketing Leadership

About the Company

We are a rapidly growing U.S.-based connected-fitness and smart sports technology company. We build app-connected training products — smart soccer balls, basketballs, gloves, and interactive fitness equipment — paired with live and on-demand coaching that helps kids and adults train at home.

We sell direct-to-consumer through our own ecommerce platform, combining physical products with an ongoing app and subscription experience. With a large and highly engaged community and tens of thousands of verified customer reviews, we've built a brand people trust and return to. Paid acquisition is central to how we grow, and we're investing accordingly.

About the Role

This role exists because paid social — specifically Meta — is our primary growth engine, and we need senior ownership of it. We're spending at real scale and want someone who can profitably grow that spend, not simply manage it.

The challenge here is specific. We sell a physical product with an attached subscription, which means efficiency has to be measured against both first-order margin and long-term customer value. Our business is highly seasonal, with a significant holiday and gifting peak that requires aggressive, controlled scaling. And like every D2C brand today, we operate in a post-ATT measurement environment where clean tracking and sound judgment matter as much as tactical execution.

You will own Meta end to end: strategy, budget, creative testing, measurement, and scale. You'll partner closely with creative and analytics, and you'll be accountable for the efficiency of a multi-million-dollar annual budget.

Key Responsibilities

Meta Campaign Strategy & Management

• Own day-to-day strategy and execution across all Meta ad accounts (Facebook and Instagram)
• Build, structure, and optimize campaigns across prospecting, retargeting, and retention
• Manage account architecture, audience strategy, and bidding to hit efficiency targets at scale

Budget & Performance Management

• Own and pace a multi-million-dollar annual Meta budget against ROAS, CAC, and MER targets
• Balance spend against both first-order contribution margin and subscription LTV
• Make daily scaling and pullback decisions based on performance and margin, not vanity metrics

Creative Strategy & Testing

• Partner with the creative team to brief, test, and iterate on ad concepts at high velocity
• Build and run structured creative testing frameworks to identify winning angles and formats
• Treat creative as the primary scaling lever and feed learnings back into production

Measurement, Tracking & Analytics

• Maintain accurate tracking through Meta Conversions API and server-side setup
• Reconcile platform-reported performance against blended and post-purchase-survey data
• Use incrementality and holdout thinking to make confident spend decisions in a signal-loss environment

Scaling & Seasonality

• Plan and execute aggressive spend ramps through peak seasonal and holiday windows
• Forecast budget, inventory-informed pacing, and efficiency expectations across the year

Reporting & Cross-Functional Work

• Report performance clearly to leadership with insight, not just numbers
• Coordinate with analytics, creative, retention, and inventory/ops teams

Required Qualifications

• 5+ years of hands-on media buying experience, the majority in direct-to-consumer ecommerce
• Proven track record personally managing $5M+ per year in Meta ad spend. This is a firm requirement — please only apply if you can speak in detail to the accounts and budgets you've run
• Deep, current expertise in Meta Ads Manager at scale
• Strong command of ROAS, CAC, LTV, MER, and contribution margin, and how they interact
• Experience building and running structured creative testing programs
• Working knowledge of Meta Conversions API, server-side tracking, and attribution in a post-iOS14 environment
• Highly analytical and comfortable with spreadsheets, dashboards, and performance data

Preferred Qualifications

• Experience marketing a physical product paired with a subscription or membership
• Experience scaling paid spend through major seasonal or holiday peaks
• Multi-channel buying exposure (TikTok, Google, YouTube, Applovin, or similar)
• Background in fitness, health, wellness, sports, or a comparable consumer category

Ideal Candidate Profile

You are:

• Ownership-minded. You treat the budget like it's your own money and lose sleep over inefficient spend
• Analytical and margin-literate. You can tell the difference between a good ROAS and a profitable one
• Creative-fluent. You understand that at this spend level, creative wins accounts, and you work hand-in-hand with the team that makes it
• Decisive under noise. You make sound scaling calls even when attribution is imperfect
• Calm at scale. Managing a multi-million-dollar budget through a seasonal peak energizes you rather than rattles you

Why Join Us

You'll own a multi-million-dollar Meta budget as the primary driver of growth for an established, community-loved connected-fitness brand — with the autonomy to make real decisions and the creative and analytics support to scale them.