Copywriter - Senior

Position: Copywriter - Senior Location: DALLAS, TX or BOTHELL, WA the role will be HYBRID; ALL OTHER LOCATIONS will be 100% REMOTE Duration: 3 Years 180478 Pay Rate: $55/hr to $60/hr *** If Dallas or Bothell, HYBRID 3 DAYS/WEEK - T/W/TH IN OFFICE, M & F - WFH TOP 5 SKILLS: o Bachelor’s degree in English, marketing, advertising, communications, or similar field; three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred). o Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning; understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction. o Experienced presenter capable of explaining rationale behind content decisions; working knowledge of SEO, accessibility, UX writing, and content optimization. o Solutions-oriented thinker who can anticipate risks, needs, and opportunities; affinity for process and able to prioritize and manage multiple projects concurrently. o Comfortable working on both creative and production tasks; experience withExperience with Experience with Experience with Chicago Manual of Style and workflow management tools such as Workfront. Senior content writer The senior content writer develops compelling digital content that helps B2B and B2C audiences understand products, evaluate offers, and take action across web and app experiences. The ideal candidate has produced content for ecommerce journeys, promotional campaigns, landing pages, banners, product experiences, and more. While this role’s primary focus is writing and editing, it also requires a strategic mindset to help shape content decisions. Primary responsibilities • Collaborate with product, marketing, brand, and legal teams while also working closely with studio leads, producers, designers, and writers. • Grow and leverage a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects. • Think outside the box to innovate customer experiences that drive understanding, engagement, and conversion. • Apply editorial standards, SEO principles, and accessibility requirements while balancing business objectives, legal requirements, technical constraints, and customer needs. • Protect content quality and brand integrity while incorporating stakeholder feedback. • Ensure every deliverable supports the site strategy and desired customer experience. • Identify opportunities for both process improvement and content application (e.g., messaging frameworks, content approach, experience recommendations). Core competencies & requirements • Bachelor’s degree in English, marketing, advertising, communications, or similar field. • Three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred). • Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning. • Understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction. • Experienced presenter capable of explaining rationale behind content decisions. • Working knowledge of SEO, accessibility, UX writing, and content optimization. • Solutions-oriented thinker who can anticipate risks, needs, and opportunities. • Affinity for process and able to prioritize and manage multiple projects concurrently. • Comfortable working on both creative and production tasks. • Experience with Chicago Manual of Style and workflow management tools such as Workfront. About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to: Pay any fee to be considered for, submitted to, or selected for any opportunity. Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process. Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup. The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work. If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at View phone number on click.appcast.io. To report any concerns, please email us at View email address on click.appcast.io #LI-SG2 Pinnacle Group