Marketing Campaign Analyst

Position Title : Marketing Campaign Orchestration Analyst (Pega CDH)
Location : Vienna, VA
Position Status: Contract
Pay Rate: W2 (with 56 hours PTO) $55-$60.00/hr. C2C: $65-$70.00/hr.

? What You'll Actually Be Doing

This is not just campaign execution - it's decisioning + personalization at scale .

You'll:

• Turn customer behavioral insights into live campaigns
• Build and configure logic inside Pega Customer Decision Hub (CDH)
• Define:
  
  
  • Audience targeting
  • Eligibility rules
  • Contact policies
  • Prioritization logic
• Launch omnichannel campaigns (inbound + outbound)
• Validate performance using:
  
  
  • SQL
  • Simulations
  • Post-launch analytics
• Continuously optimize campaigns (A/B testing, suppression rules, tuning)

In short: You are the bridge between marketing strategy, data, and decision engines.

Key Skills They REALLY Care About

These are the make-or-break areas:

1. Pega CDH (Critical)

• Decision strategies
• Engagement & contact policies
• Treatments & arbitration logic
  ?? If you don't have hands-on CDH, this role is tough to land.

2. ? SQL + Analytics

• Validate targeting logic
• Analyze campaign performance
• Explain results to stakeholders

3. Personalization & Targeting

• Translating business requirements into:
  
  
  • Segments
  • Rules
  • Campaign logic

4. Agile Delivery

• User stories
• Acceptance criteria
• QA/testing coordination

What Makes This Role Interesting

• Focus on Next Best Interaction (NBI) ? advanced personalization
• True omnichannel orchestration (not siloed campaigns)
• Heavy exposure to:
  
  
  • Decision engines
  • Behavioral data
  • Real-time marketing

This is closer to:

MarTech + Decision Science + Campaign Ops

Who This Role Is PERFECT For

You're a great fit if you are:

• A Pega CDH developer/analyst
• A campaign analyst moving into decisioning
• Someone with:
  
  
  • Martech platforms (Adobe, Salesforce, etc.)
  • AND strong SQL + personalization logic

How to Position Yourself (if applying)

Highlight:

• "Built decision strategies in Pega CDH"
• "Designed omnichannel campaigns with prioritization logic"
• "Used SQL to validate audience and measure performance"
• "Worked in agile environments delivering campaign releases"

Quick Self-Check

You're likely a strong candidate if you can say YES to:

• Have I built or configured decisioning logic (not just campaigns)?
• Have I worked with customer-level targeting rules?
• Can I write SQL to validate campaign outputs?
• Have I worked in Agile delivery teams?

About Seneca Resources

At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.

When you work with Seneca, you're choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.

Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.