Assistant Store Manager

Assistant Store Manager

The Assistant Store Manager (ASM) is a critical leader within the store, serving as the trusted partner and right hand to the Store Manager in driving operational excellence, team engagement, customer satisfaction, and business performance. The ASM helps bring the store's vision to life by leading day-to-day operations, coaching and developing team members, ensuring accountability, and supporting the achievement of sales, donation, productivity, and mission-driven goals.

As a developing business leader, the ASM acts with an ownership mindset, helping to ensure the store operates efficiently, safely, and profitably while delivering an exceptional experience for customers, donors, employees, and community stakeholders. The ASM leads by example, builds leadership capability throughout the team, and serves as a role model for Goodwill's culture and values.

Through strong execution, collaboration, and people leadership, the Assistant Store Manager supports the long-term success of the store by strengthening processes, developing talent, driving continuous improvement, and creating an environment where individuals and teams can thrive.

Values Alignment (BLUE) - The Assistant Store Manager is expected to model and integrate Goodwill's BLUE Values into every aspect of leadership and daily operations:

Be Trustworthy - Demonstrate integrity, accountability, reliability, and sound judgment while earning the trust of team members, customers, donors, and partners.

Live a Culture of Belonging - Foster a welcoming and respectful environment where every individual feels valued, supported, and empowered to contribute.

Unleash Potential - Coach, develop, and inspire team members to grow their skills, maximize performance, and achieve personal and professional success.

Embrace Collaboration - Build strong partnerships across the store, district, and organization to solve problems, share best practices, and achieve collective results.

By living these values every day, the Assistant Store Manager helps create a high-performing, mission-driven culture that advances Goodwill's impact, strengthens employee engagement, and supports exceptional operational and financial outcomes.

People (30%)

The Assistant Store Manager serves as a leader, coach, and culture champion, ensuring team members are engaged, developed, and aligned with Goodwill's mission and BLUE Values.

Key Responsibilities

• Recruit, onboard, train, coach, and develop team members.
• Conduct performance conversations and support corrective action processes.
• Build bench strength and succession plans for Team Leaders and high-potential employees.
• Foster employee engagement and retention.
• Promote a culture of belonging, accountability, and collaboration.
• Support scheduling and workforce planning.
• Resolve customer, donor, and employee concerns.

Desired Outcomes

• Reduced turnover
• Strong employee engagement
• Internal promotions and talent development
• Excellent customer and donor experience

Process (40%)

The Assistant Store Manager supports operational excellence by ensuring efficient daily execution of production, retail, and donation center activities.

• Oversee daily store and donation center operations.
• Maintain merchandising and visual presentation standards.
• Monitor workflow and productivity.
• Ensure policy, safety, cash handling, and loss prevention compliance.
• Conduct facility walkthroughs and operational audits.
• Coordinate opening, closing, and manager-on-duty responsibilities.
• Support inventory flow and production scheduling.

Desired Outcomes

• Strong compliance results
• Safe work environment (SPEED)
• Efficient operations
• Exceptional store appearance and presentation

Performance - (25%)

The Assistant Store Manager drives financial and operational performance by partnering with the Store Manager to achieve key business objectives.

Community and Mission Impact 5%

• Serve as a visible ambassador for Goodwill's mission within the Henrietta community.
• Build strong relationships with customers, donors, community partners, and organizational stakeholders.
• Promote mission services through donor engagement and community outreach.
• Support workforce development, employee advancement, and Goodwill's strategic priorities.

Key Responsibilities

• Monitor daily sales, production, and donation metrics.
• Drive achievement of revenue and EBITDA goals.
• Manage payroll expenses and labor productivity.
• Analyze KPIs and identify opportunities for improvement.
• Support execution of strategic retail initiatives.
• Act as Store Manager in the absence of the Store Manager.

Desired Outcomes

• Achievement of budget goals
• Sales growth
• Donation growth
• Productivity improvement
• Store performance excellence

Education and/or Experience:

• High school diploma or equivalent required; associate or bachelors degree preferred.
• Three to five years of progressive retail leadership experience required
• Experience leading teams in a high-volume retail, production, customer service, hospitality, or similar environment.
• Demonstrated experience supervising, coaching, and developing employees.

Language Skills:

• Ability to read and understand documents such as receipts, timecards, production reports, safety information, procedures, and policy manuals.
• Ability to complete routine reports, production documentation, and other required records accurately.
• Ability to communicate clearly and effectively with customers, donors, team members, supervisors, and other employees.
• Ability to understand and follow verbal and written instructions.

Mathematical Skills:

General math skills required, including the ability to accurately handle basic calculations related to cash transactions, pricing, and other assigned store responsibilities.

Availability:

Must have open and flexible availability based on store needs and be willing to work evenings, weekends, and holidays.

Work Environment:

While performing the duties of this position, the employee will work in a variety of store environments based on assigned responsibilities.

The employee will regularly work in retail sales areas and donation processing areas. The donation and production areas may have a warehouse-like environment with moderate noise levels and frequent movement of merchandise, carts, totes, and equipment.

At times, the employee may be exposed to outdoor weather conditions while receiving donations, assisting donors, loading or unloading merchandise, or performing other

assigned duties.

The employee is expected to follow all established safety procedures and maintain a clean, organized, and safe work environment throughout all areas of the store.

Physical Demands:

Physical Demands- Assistant Store Manager

Frequency

Never - Almost Never - Occasionally - Frequently - Always

Sitting - X

Standing - X

Walking - X

Bending over - X

Crawling - X

Reaching Overhead - X

Crouching - X

Kneeling - X

Balancing - X

Lifting and Carrying

10 lbs. or less - X

11 to 25 lbs. - X

26 to 50 lbs. - X

51 to 75 lbs. - X

76 to 100 lbs. - X

over 100 lbs. - X

Push/ Pull Max Force

0 to 20 lbs. - X

21 to 39 lbs. - X

40 to 59 lbs. - X

Goodwill of the Finger Lakes