Social Media Editor
Hearst Digital Marketing Services
Program Cosmopolitan and Seventeen’s social channels daily, with a primary focus on Instagram and TikTok and secondary support for X and Snapchat, pairing a strong visual eye with sharp, engaging copy. Respond quickly and creatively to pop culture, breaking celebrity news, internet trends, and the broader zeitgeist with distinctive, on-brand points of view. Concept, shoot, edit, and publish social-first short-form video for TikTok and Instagram Reels, including trending formats, original series, reactions, and commentary designed to drive engagement and build loyal audiences. Execute social strategy around major editorial moments, including cover launches, feature packages, brand tentpoles, and other priority initiatives. Capture behind-the-scenes content at Cosmopolitan and Seventeen shoots and collaborate with talent and external representatives as needed to produce original social-only interviews and content. Cover live events and awards shows in real time, creating fast, compelling social content both on location and remotely. Analyze weekly and monthly platform performance, translating audience and content insights into recommendations that optimize publishing cadence, formats, creative choices, and copy. Collaborate closely with Cosmopolitan and Seventeen editorial teams and Hearst’s central video team while contributing an informed perspective on emerging platforms, formats, and audience behaviors. #J-18808-Ljbffr
Vacancy posted 3 days ago
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