Brand Campaign Project Intern (TikTok Shop) - 2026 Start (BS/MS)

Responsibilities

Team Introduction The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you'll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop! As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities 1. Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives. 2. Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization. 3. Assist in communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness. 4. Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance. 5. Assist to research on local market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns. 6. Assist in branding execution and marketing plans to support overall product development.

Qualifications

Minimum Qualifications: - Currently Pursuing an Undergraduate/Master in Business or a related discipline. - Familiarity with the latest local trends and social media influencers - Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure - Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties - An analytical and structured thinker, strong in understanding and deriving insights from data Preferred Qualifications: - Majors in communication/marketing/e-commerce-related area By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here:

Job Information

[For Pay Transparency]Compensation Description (Hourly) - Campus Intern

The hourly rate range for this position in the selected city is $23.75- $23.75.


Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.


The Company reserves the right to modify or change these benefits programs at any time, with or without notice.


For Los Angeles County (unincorporated) Candidates:


Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:


1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and


3. Exercising sound judgment.


About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.


We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.


Diversity & Inclusion


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at