Sr. Graphic Designer

POSITION SUMMARY

The Senior Graphic Designer is responsible for developing compelling, consumer-focused creative solutions that bring the VTech and LeapFrog brands to life across multiple touchpoints. This role leads the design and execution of packaging, retail signage, in-store displays, trade show environments and other marketing communications for the North American market.

Working closely with Marketing, Product Development, Sales, and Licensing teams, the Senior Graphic Designer translates brand strategy into impactful visual experiences that drive consumer engagement and support business objectives. The ideal candidate combines strong creative vision with exceptional design execution, ensuring all materials are innovative, on-brand, and delivered with a high level of quality and consistency.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Lead the creative development and execution of packaging, retail, trade show, and marketing materials that bring the VTech and LeapFrog brands to life and support business objectives.
• Partner with U.S. Product Development and Marketing teams to ensure packaging accurately communicates product benefits, messaging hierarchy, and brand voice while meeting strategic goals.
• Collaborate with international packaging teams to localize priority packaging for the U.S. market, ensuring alignment with brand standards, consumer expectations, and retail best practices.
• Lead the design and development of packaging style guides and visual identity systems for key product categories and new product launches.
• Independently direct lifestyle photography shoots, including concept development, set design, casting, wardrobe selection, shot planning, and creative direction to produce compelling imagery for packaging and marketing materials.
• Retouch, color-correct, and enhance photography to meet brand standards and print production requirements.
• Design innovative retail marketing materials, including store signage, pallet displays, cross-sell programs, advertising layouts, and other shopper marketing assets that drive consumer engagement.
• Translate marketing concepts into impactful large-scale trade show and event graphics while ensuring best-in-class production standards and print-ready file preparation.
• Design, maintain, and evolve corporate PowerPoint templates, master slides, and branded presentation libraries.
• Champion brand consistency across all creative deliverables by ensuring adherence to established visual standards and guidelines.
• Identify and implement process improvements that enhance efficiency, collaboration, and overall effectiveness within the Print & Event Marketing team.
• Produce high-quality packaging and signage mock-ups for internal reviews, retailer presentations, and merchandising initiatives.
• Manage requests for placeholder packaging samples to support retailer planograms, line reviews, and customer meetings.
• Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner
• Exercise sound business judgment
• Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities
• Treat all employees, guests and customers and others affiliated with our business with respect
• Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech's Rules of Engagement
• Conform with all safety rules and use all appropriate safety equipment
• Other duties as needed or required

POSITION SKILLS

• Expert knowledge of graphic design principles, including layout, typography, visual hierarchy, color theory, composition, and brand consistency.
• Strong attention to detail with the ability to interpret feedback, make revisions efficiently, and prepare accurate production-ready files for print and digital applications.
• Excellent project management, organizational, and time-management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams and international partners.
• Creative problem-solving skills with a proactive approach to contributing ideas, identifying solutions, and incorporating emerging design trends and best practices.
• Experience designing for large-format environments, including trade shows and events, with an understanding of attendee flow, sightlines, booth construction, environmental graphics, and engagement strategies.
• Knowledge of print production processes, materials, and file preparation for packaging, retail signage, large-format graphics, and display applications.
• Ability to create professional packaging, signage, and display mock-ups using wide-format printers, mounting techniques, and finishing tools.
• Advanced proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat.
• Advanced PowerPoint skills, including template development, master slide creation, and presentation design.
• Must be proficient in Microsoft Word, Excel and PowerPoint. Experience with Microsoft Office 365 preferred.

EXPERIENCE/EDUCATION

• 7+ years of progressively responsible experience in the area of Graphic Arts with a focus on print design.
• Bachelor's degree in Graphic Design or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.
• A digital portfolio showcasing past relevant design projects.
• Experience with file transfer and asset management platforms.
• Experience with Smartsheet, project management software, and AI-powered creative tools is a plus.

MANAGEMENT RESPONSIBILITY

This position has no management/supervisory responsibilities.

WORK ENVIRONMENT

Duties are primarily performed in an office environment, although hybrid work is allowed as appropriate. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position, 40 hours per week, Monday through Friday. Core hours will be set between employee and manager and will be based on business needs. Occasional evening and weekend work may be required as job duties demand.

TRAVEL

Travel is primarily local during the business day, although out-of-the-area and overnight travel may be expected 10% of the time.

SPONSORSHIP REQUIREMENTS

Qualified applicants must be authorized to work in the United States on a full-time basis without the need for employer sponsorship now or in the future.

The US base salary range for this full-time position is $86,000 - $92,000 + bonus potential + excellent benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, relevant education or training, and maintaining internal equity. Your recruiter can share more about the specific salary range during the hiring process.

VTech and LeapFrog are Equal Employment Opportunity and Affirmative Action Employers. We are committed to equal employment opportunity, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race (including hairstyle or texture), religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation. We also consider qualified applications regardless of criminal histories consistent with legal requirements. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of a disability, you may request reasonable accommodations by contacting View email address on click.appcast.io. General employment-related inquiries should not be submitted to this email.

*VTech does not accept unsolicited resumes from candidates or from recruiting agencies. Unsolicited resumes should not be submitted to our website or to any VTech employee. VTech will not pay fees to any recruiting agency and will not be responsible for agency fees associated with unsolicited resumes.