Lead Content Marketing

InMobi Advertising is a global technology leader in mobile‑first advertising and AI‑driven commerce solutions, reaching over 2 billion users across 150+ countries. Responsibilities Communicate product messaging across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral. Lead content projects for events and reports end‑to‑end. Implement SEO best practices to drive organic traffic to the brand. Conduct research to understand and stay abreast of industry trends. Stay up‑to‑date on the latest content writing and marketing trends. Develop product knowledge and understand the nuances of communicating for a fast‑growing technology brand. Repurpose content into multiple assets for various channels to maximize reach. Monitor performance and consistently improvise on existing formats and channels. Propose, implement, or lead improvements in the content marketing strategy, plan, and process. Take full ownership and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing. Qualifications Bachelor’s degree in Business, Journalism, English, Communications, or a related field. 3‑5 years’ experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech. Strong writing, editing, and research skills. Excellent understanding of long‑form and short‑form content creation, supported by SEO/SEM and PPC strategy. Ability to consider multiple sources of input, including AI tools, and iterate on content. Track record of clear, successful communications on complex topics (portfolio required). Preferred Skills Great presentation skills with narrational flair. Strong research and analytical skills. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. #J-18808-Ljbffr