Director of Experiences

Job Description

Job Description

Company Description

About Bishop’s Lodge, Auberge Collection

A legendary landmark re-imagined, Bishop’s Lodge, Auberge Collection is a luxurious and soulful retreat steeped in heritage in Santa Fe, New Mexico. Set on 317 secluded acres bordering Santa Fe National Forest and just minutes from downtown, the 98-room resort invites guests to connect with nature with organic adobe architecture that invokes rich New Mexican heritage and conveys a genuine sense of place. Amenities include a collection of exhilarating outdoor experiences, historic horse stables, fitness center, pool, onsite stream for fly fishing casting lessons, healing arts experiences at Stream Dance Spa and several dining venues, including the resort’s signature restaurant SkyFire. Expansive indoor and outdoor event space includes The Hall with 3,200 square feet of meeting space and the historic Lamy Chapel and Lawn, featuring dramatic views of the Tesuque Valley. The recently unveiled Bunkhouse is ideal for family gatherings with 12 individual bedrooms.

For more information:  auberge.com/bishops -lodge/

Follow Bishop’s Lodge, Auberge Resorts Collection on Facebook and Instagram @BishopsLodgeAuberge

Job Description

The Director of Experiences is responsible for leading the experiential vision and strategy at Bishop’s Lodge, Auberge Collection. This role is central to creating transformative guest experiences that not only elevate the property to drive demand for the hotel and support its rate positioning but also deepen brand loyalty, drive ancillary revenue, and reflect the soul of each destination.

With a mix of creative ideation, operational execution, and commercial insight, the Director serves as both strategic leader and hands-on project driver: guiding annual planning, signature events, partnership activations, and the guest journey. This individual will also provide direct coaching and leadership to property-level experience teams.

Please note that this is not an exhaustive list of everything that needs to be done.  Within the Auberge family, our people always find new ways to look after the business, their guests, and their team members. The key responsibilities for this position are:

• Experience Strategy: 

  • Lead, develop, and manage the annual strategy and execution of experiential programming across designated properties to drive the following goals:

    • An annual increase in experience revenue, guest participation in experiences, NPS, and increase in positioning of hotel (as measured by owner satisfaction & media/social impressions)

  • Project lead 2-3 key cross-functional initiatives (e.g., culinary activations, adventure concepts, etc) that differentiate the property further from its comp set

  • Identify opportunities to improve, personalize, and innovate the guest journey using guest feedback and strategic insights.

  • Elevate experience concepts and guide implementation to ensure brand alignment and operational feasibility.

• Budget & Reporting: 

  • Create and manage the annual experience budget providing strategic recommendations to maximize revenue and profitability

  • Secure alignment from Marketing/Operations, assign budget and calculate return on investment for each project.

  • Track, record, and analyze experience metrics to evaluate their success from a booking and revenue perspective

  • Provide Quarterly/Seasonal Reports to reevaluate experience strategy and make strategic recommendations to the Executive Committee

• Networking and Brand-Defining Partnerships:

  • Secure new brand-defining partnerships that strategically position the property from its competitors and drive national/global attention in collaboration with Marketing

  • Establish relationships with new local partners and vendors to initiate and enhance our unique brand story

• Improvement: 

  • Identify opportunities to further improve, customize, or personalize a guest's experience based on guest feedback and strategic opportunities.

  • Identify processes, templates, and best practices to further deepen being experience led at the property level and at the Auberge Collection brand

• Program Management and Experience Production: 

  • Lead and execute seasonal experience strategy focused on driving demand and selling the top experiences

  • Project manage the strategic seasonal programs, brand campaigns and partnership execution

    • This includes serving as the project lead for all experience projects, creating a project plan and timelines with key operational leaders on property, outlining next steps and tasks needed to execute the experience, managing cross functional and inter-departmental communication, setting the right cadence for meetings, finalizing details, and ensuring we meet our deadlines.

    • Create comprehensive Banquet Event Orders (BEOs), Standard Operating Procedures (SOPs), Profit and Loss statements (P&L), and Run of Show (ROS) documents to ensure experiences and events are executed at the highest quality.

    • Provide support for partners and vendors, ensuring they deliver to brand and operational standards. Owning vendor communications, onboarding, invoicing and ongoing needs.

  • Maintain cooperative relationships and open lines of communication with leaders of operational departments to ensure concept execution of programming and product offerings. 

• Coaching and Internal Communication

  • Manage the Adventure Coordinator team. Including but not limited to day to day operations and needs, scheduling, and development..

  • Strategically develop training to turn team members into the best experience storytellers, inspiring them to actively promote experiences.

  • Share information, collateral, and programming details with internal teams via rallies, meetings, and updates.

  • Promote new experiences and events with enthusiasm, ensuring teams understand both the “why” and the unique character of the place.

  • Act as a point of contact for other department heads when experiences intersect with their operations, proactively resolving conflicts and communicating changes in a timely manner.

  • Ensure venues are well-maintained and storage areas are organized with support from the property team. 

  • Manage purchasing, organization, and storage of experience-related inventory.

• Design: 

  • Update property collateral, signage, WAY experience page, and calendars in partnership with the marketing team.

  • Support the curation of guest touchpoints, spaces, and the right vibe (music, holiday decor, etc) to ensure everything reflects the hotel’s soul of place

  • Activate programming and signature event spaces in well-designed and intentional ways to create relevant, unprecedented, and memorable guest experiences.

Qualifications

• Minimum of 5 years experience executing personalized experiences in the hospitality industry including hotels, resorts, restaurants, and wineries.
• Proven experience in design and event management in a guest-facing and creative role.
• Excellent project management skills and organizational abilities.
• Ability to translate ideas into operational programs and to communicate the vision and execution. 

Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

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Juniper Bishops Employment LLC is an Equal Opportunity Employer, M/F/D/V. Juniper Bishops Employment LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Juniper Bishops Employment LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.