Senior Social Media Strategist & Creator

Job Location BOSTON GO & TECH CENTER Responsibilities Algorithm‑Aware Creative & Distribution: Operate as a true social algorithm hacker, translating platform mechanics (TikTok, Instagram, YouTube, retail media video) into creative advantage; design and produce content engineered for distribution signals; build repeatable content frameworks (hooks, formats, storytelling structures) that increase the probability of algorithmic amplification; develop multiple creative variations to test what the algorithm rewards versus what it suppresses; continuously refine creative based on live performance data, not static briefs. Content Creation & Production: Concept, create, and publish platform‑native content across TikTok, Instagram, YouTube Shorts, and emerging formats; translate product benefits and brand messaging into simple, compelling, scroll‑native storytelling; own execution from idea through production, publishing, and iteration. Performance Optimization & Testing: Monitor performance across all content using platform analytics and third‑party tools; identify key performance drivers and optimize for reach/impressions, engagement rate, and conversion signals; run structured testing across hooks, formats, messaging; partner with media teams to align creative with audience targeting and creative fatigue mitigation; rapidly iterate on winning content through cutdowns, edits, hooks, and formats. Trend Mining & Cultural Relevance: Continuously monitor platform trends, formats, emerging creators, and cultural moments; identify opportunities to insert brands into conversations before they peak; adapt trends in a way that feels authentic to platform and relevant to brand; balance speed versus brand safety to ensure relevance without risk. Platform Intelligence & Strategy: Stay ahead of changes in platform algorithms, content formats, and feature releases; translate platform shifts into clear creative direction for the team; ensure content is optimized for both organic and paid distribution. Qualifications Bachelor’s degree in Marketing, Communications, or related field. Strong understanding of social media algorithms, audience behavior, and platform‑native content formats. Demonstrated ability to analyze performance data and translate insights into creative improvements. Excellent storytelling and communication skills. Experience managing a team. Ability to operate in a fast‑paced, test‑and‑learn environment. Preferred: Experience working with or at major platforms (TikTok, YouTube, Meta) or in‑house creative agency. Preferred: Experience with video editing and content production tools. Preferred: Familiarity with SEO and discoverability mechanics. Preferred: Experience integrating organic and paid social strategies. Compensation Starting salary range: $110,000.00 – $165,300.00 per year. Total rewards at P&G include salary and bonus (if applicable) plus benefits. Job Schedule Full time Equal Opportunity Statement We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration sponsorship is not available for this role. We comply with E‑Verify and will provide reasonable accommodation to individuals with disabilities. Please contact us to request accommodation. #J-18808-Ljbffr Procter & Gamble