Head of RTB

Head of RTB

About the Company

International full-service media buying and advertising company developing its own AdTech products

Industry
Marketing and Advertising

Type
Privately Held

About the Role

The Company is seeking an experienced Head of RTB to spearhead the global RTB Department. The successful candidate will be responsible for developing and executing the RTB growth strategy, scaling high-quality SSP traffic, and establishing strong partnerships with DSPs and Ad Exchanges. This role involves analyzing programmatic market trends, identifying new business opportunities, and leading a team to improve overall RTB performance. The Head of RTB will also be tasked with building and managing relationships with top-tier partners, ensuring traffic quality, and implementing anti-fraud solutions. Strong leadership, strategic thinking, and a hands-on approach to decision-making are essential, as is the ability to collaborate with cross-functional teams and drive measurable business results. Applicants for the Head of RTB position at the company should have a proven track record in leading RTB, programmatic, yield, supply, or ad operations teams within the AdTech industry. A deep understanding of the programmatic advertising ecosystem, including SSPs, DSPs, Ad Exchanges, and auction mechanics, is required. The role demands strong experience in managing and developing partnerships, as well as the ability to create and execute strategic growth initiatives. The ideal candidate will have a background in building and leading high-performing teams, be adept at working with KPIs and operational metrics, and have a strong focus on traffic quality and performance optimization. Excellent communication, negotiation, and stakeholder management skills are a must, along with a high level of ownership and a focus on measurable business results.

Functions

• Advertising/Media Planning
• Operations