Brand Creative, Senior Manager

Title: Brand Creative, Senior Manager (Burn Creative)

Reports to: Brand Director

BURN BRANDS CULTURE

Burn Brands is one of the fastest growing fitness and wellness companies in the nation and has experienced rapid growth since its founding in 2015. We move like our members and clients – with purpose and at a fast pace. We aim to inspire, empower, and transform lives through community-based fitness and wellness solutions.

POSITION OVERVIEW

The Brand Creative Senior Manager is responsible for the creative vision, quality, and execution of all brand and campaign work for Burn Brands, including Burn Boot Camp, Burn Nutrition, Burn On Demand, Kids Camp, and related initiatives.

This role ensures that every major initiative has a strategically sound creative concept, visually compelling content, and is aligned to brand standards. The Brand Creative Senior Manager also serves as leader of an agency-style creative team, consisting of videographers, graphic designers, photographers, copywriters, and digital content creators, guiding them to deliver high-impact work across campaigns, content, and storytelling.

This role operates within a Performance Marketing organization: delivering campaign creative end-to-end in partnership with Media/CRM/Web teams, using data to scale concepts that move funnel metrics (CTR, CVR, CPA, ROAS).

ACCOUNTABILITY

• LMA (Lead, Manage, Accountable)
• Campaign creative output (concept through execution)
• Brand consistency and evolution
• Creative quality

ROLES AND RESPONSIBILITIES

Team Leadership and Collaboration

• Lead and manage the Burn Creative team, ensuring collaboration, alignment, and performance across all roles.
• Lead a performance-driven creative process and campaign execution
• Foster a culture of innovation, accountability, and excellence in an internal agency environment.
• Collaborate with marketing leadership to support creative campaigns, initiatives, and content needs across social media, web, email, events, and print.
• Support the evolution of Burn Creative to take on new external clients while maintaining excellence for Burn Brands.
• Coach and upskill the team to adopt agile performance methodologies, increasing speed-to-learn and cross-functional adoption across the org.

Creative Direction and Campaign Development

• Lead creative development for national campaigns, launches, and seasonal initiatives
• Translate marketing briefs into strong creative concepts and campaign systems, guiding the creative team members through briefs, review and approvals.
• Define visual direction, storytelling approach, and messaging hierarchy. Overseeing ideation, production, and delivery of photography, video, design, and copy.
• Present and defend creative work to internal stakeholders, and review and approve all final campaign assets.
• Develop creative systems (message frameworks, modular toolkits, templates) that accelerate iteration while preserving brand integrity across the funnel.

Project & Resource Management

• Work closely with Brand Account Manager to prioritize projects and workflows that maximize efficiency and output.
• Collaborate with Production Manager to ensure ideas are executable at scale and in budget.
• Enforce time tracking across all creative team projects to ensure accountability and workload balance.
• Track and report billable hours for both internal campaigns and external client projects.

Quality Control

• Own and evolve brand standards, visual identity, and voice
• Ensure consistency across all channels, markets, and franchise materials
• Maintain a high bar for craft, detail, and creative excellence

Innovation and Trends

• Stay ahead of industry trends, tools, and best practices to keep Burn Creative work fresh and competitive.
• Identify opportunities to elevate storytelling and engagement through emerging platforms, formats, and creative approaches.
• Own a prioritized experimentation roadmap (creative concepts, formats, hooks, landing treatments) with quarterly themes and monthly sprints.

KEY PERFORMANCE INDICATORS (KPIs)

• Billable Utilization Rate: % of total team hours tracked and billed appropriately.
• Creative Quality: Internal client satisfaction scores on project delivery (measured via surveys/feedback).
• Brand Consistency: % of creative assets approved without revision for compliance to brand standards.
• Efficiency: Average turnaround time per project type (design, video, copy, etc.).
• Innovation: Number of new formats, platforms, or approaches tested and implemented annually.
• Contribution to performance

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Design, or related field (or equivalent work experience).
• 5+ years of experience in content creation, management, or similar role, with at least 2 years in a leadership capacity.
• Performance mindset: demonstrable experience turning analytics into content decisions and rapid iteration.
• Creative agency experience strongly preferred.
• Strong understanding of content production processes across video, photography, design, and copy.
• Proven leadership and project management skills; ability to inspire and motivate a creative team.
• Proficiency with Adobe Creative Suite and project management platforms (Wrike, Asana, etc.), including time-tracking and resource management tools.
• Exceptional communication and collaboration skills.
• Proven experience delivering campaign creative inside a Performance Marketing organization, partnering closely with Media/CRM/Web to hit growth KPIs.
• Demonstrated ability to turn insights into data-informed creative decisions: brief from insights, prioritize hypotheses, and scale winners.
• Experience running creative sprints and backlogs
• Experience in fitness, wellness, lifestyle, or franchise branding a plus.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.