Digital Marketing Specialist

Digital Marketing SpecialistThe Digital Marketing Specialist is a hands-on, full-stack digital marketer who executes multi-channel campaigns like paid media, SEO/SEM, email/CRM, social, and website/analytics to drive lead generation, conversion, and patient acquisition across the Agentis Longevity clinic network. Reporting to the Marketing Leader, this role translates strategy and priorities into live campaigns, day-to-day channel management, and performance reporting. You are expected to brief and manage external vendors or agency partners to extend capacity on specialized work. You live and breath digital marketing by digging into the data daily, reporting out on the data, and building the story of what is working and what else you should optimize to improve channels. This is a full-time role based at the Nashville headquarters, in-office five days a week.Our ValuesIntegrity in Practice: We uphold the highest standards by proactively seeking solutions to improve lives. By shifting from a reactive to a preventative healthcare model, we ensure our actions consistently meet our patients' needs.Mission for Excellence: Excellence is at the heart of everything we do, driving us to achieve peak performance. We are committed to continuously advancing health and wellness, always striving for the next level.Passion for Impact: We believe in taking an active role in one's own well-being to drive breakthroughs. By focusing on quality outcomes, we provide hope and lasting health that leads to life-changing impacts for our patients.Accessibility: We make the transformative power of health accessible to patients nationwide, ensuring their needs are met as they take control of their well-being. By providing resources, guidance, affordability, and transparency, we empower patients to live longer and live well as they age.Clinical Quality: We focus on continuous improvement through innovation. We set the benchmark for industry leading-quality, patient-centered care.Teamwork: By working together, we create comprehensive solutions that address the diverse needs of our patients, driving better outcomes and a stronger impact.Required Experience & Qualifications• 5+ years of hands-on digital marketing experience, ideally in a consumer-facing, lead-generation-driven business (healthcare, med spa, aesthetics, wellness, or comparable direct-to-consumer services preferred). • Demonstrated fluency running paid search and paid social directly; Google Ads/SEM and Meta Ads Manager from targeting and budget management through optimization. • Hands-on experience with a CRM / marketing automation platform (e.g., HubSpot or similar) for email, lifecycle, and lead-nurture campaigns. • Working knowledge of SEO fundamentals and web analytics (GA4) to track and improve channel performance. • Proven ability to plan, launch, and optimize multi-channel campaigns independently, from strategy translation through execution and reporting. • Experience briefing and managing outside vendors, freelancers, or agency partners to extend capacity on specialized work. • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). • Operating drive with a high degree of autonomy in a fast-paced, PE-backed, multi-site environment.Core Responsibilities• Plan, build, and manage paid media campaigns across Google Ads/SEM and Meta/paid social by building targeting ads, creative briefs, budget pacing, and ongoing optimization. • Own day-to-day SEO execution: on-page optimization, technical fixes, and local search performance across the clinic network. • Manage email/CRM marketing and lifecycle campaigns in the marketing automation platform, from segmentation through send and performance analysis. • Maintain organic social channels and content calendars in support of brand and demand-gen goals. • Monitor website and campaign analytics (GA4, attribution tooling) and translate the data into clear performance reporting for the Marketing Leader. • Translate the Marketing Leader's strategy and priorities into executable campaign plans and channel-level tactics. • Brief, coordinate, and manage external vendors, freelancers, or agency partners on specialized or overflow work. • Flag risks or underperformance early, with a recommended solution to implement.Compensation & Benefits• Compensation will be competitive and commensurate with experience • Healthcare, Financial, & Longevity Care Benefits • Paid Time Off • Ongoing training, mentorship & growth opportunities