West Coast Area Manager, Outlet

Job Description

Job Description

About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. 

 
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future. 

Job Summary:
The West Coast Area Manager is a newly created field leadership role responsible for driving the commercial and cultural performance of rag & bone's WC outlet locations, including Cabazon, Camarillo, Carlsbad, San Francisco, Las Vegas, Seattle, Houston, and San Marcos. Reporting to the Sr. Director of Outlets and directly leading the WC Store Managers, this role bridges brand strategy and store-level execution, translating company priorities into tangible results across the territory. This is a field-based role for a commercially sharp, people-first operator who builds strong teams, develops talent, and leads with real presence on the floor. The Area Manager will be expected to spend meaningful time in each location, coaching in real time and creating the conditions for sustained high performance.

Responsibilities:
Business Performance & Accountability

• Own the P&L and KPI performance across all WC locations, including net sales, gross margin, conversion, ADS, AUR, UPT, and net margin %
• Develop and execute territory-level strategies to drive volume, traffic conversion, and transaction growth
• Review and respond to daily, weekly, and monthly reporting, identifying trends, course-correcting quickly, and communicating clearly upward
• Partner with the Buying and Merchandising team to ensure each store's assortment reflects the needs of its specific customer and market
• Lead business reviews with each store management team, setting clear targets and holding leaders accountable to outcomes

Team Leadership & Development

• Directly lead, coach, and develop WC Store Managers, serving as their primary performance partner and career advocate
• Identify and develop internal talent pipelines, including ASM-to-SM candidates, to support the growth of the outlet division
• Conduct regular in-store visits with structured coaching agendas, providing real-time feedback on floor execution, associate development, and customer experience
• Lead the recruitment, selection, and onboarding of store management talent in partnership with HR
• Ensure consistent, high-quality performance management practices across all locations

Brand & Customer Experience

• Champion the rag & bone brand identity across all WC outlet locations, ensuring the elevated brand experience is preserved even in the value-driven outlet environment
• Set and maintain standards for visual merchandising, store environment, and associate styling and presentation
• Model and reinforce a clienteling culture that drives repeat visit behavior and loyalty, even in high-traffic tourist markets
• Partner with Marketing on local activations, center partnerships, and events that drive traffic and community engagement

Operations & Compliance

• Ensure all locations maintain operational excellence across inventory management, shrink control, scheduling, payroll adherence, and loss prevention
• Support new store ramp strategies within the territory
• Serve as the escalation point for operational and HR issues, partnering with cross-functional teams to resolve quickly
• Ensure consistent adherence to company policy, brand standards, and employment regulations across all WC stores

Cross-Functional Partnership

• Act as the primary voice of the WC outlet market in cross-functional forums, providing field perspective on assortment, pricing, promotions, and brand initiatives
• Collaborate closely with the Sr. Director of Outlets and peer Field Leaders to align on strategy and share best practices
• Partner with HR, Finance, Visual, and Training teams to deliver integrated support to store teams

Self-Management

• Demonstrate a strong learning and self-development mindset
• Proactively and openly seek feedback for self-improvement
• Demonstrate emotional maturity and emotional intelligence

Requirements:
Experience & Skills

• 5+ years of retail management experience, including at least 2 years as a multi-unit or area manager in a specialty or premium brand environment
• Proven track record of driving comparable sales performance and building high-performing store teams
• Deep fluency in retail KPIs and P&L fundamentals, with the ability to translate data into action
• Strong coaching and talent development skills, with demonstrated success developing managers and creating internal career pathways
• Excellent communication skills, clear, direct, and effective across field teams, corporate partners, and senior leadership
• Experience in outlet or off-price retail preferred; understanding of value-driven consumer dynamics is a plus
• Familiarity with premium or luxury brand positioning and the ability to maintain brand integrity in a multi-channel environment
• Experience supporting new store openings and managing high-volume, tourist-driven markets preferred
• Proficiency in retail analytics tools and reporting platforms preferred
• Willingness and ability to travel regularly across the WC territory
• Ability to work a flexible schedule based on the needs of the business
• Ability to lift at least 30 lbs, and to carry, push, pull, squat, kneel, twist, turn, climb, crawl, reach, and bend

Core Competencies — Personal & Interpersonal Skills

• Building effective teams and motivating others
• Compassion and understanding of others, with a strong customer focus
• Ethics, values, integrity, and respect
• Active listening and composure
• Self-awareness and the courage to stand alone when needed, including managerial courage

Core Competencies — Strategic & Operating Skills

• Strong business acumen and decision quality
• Comfort dealing with ambiguity and a strong drive for results
• Skilled at planning and delegation
• Ability to develop direct reports and others
• Ability to manage and measure work effectively

Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

Salary: The target salary for this role is between $110,000 and $125,000 based on candidates' experience and expectations.

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

 

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