Marketing Assistant

Marketing Assistant — Turn Ideas Into Audience Engagement Full-time | On-site Dynamic marketing succeeds through authentic brand storytelling, creative collaboration, and energetic team members who bring promotional plans to life. We’re looking for a motivated Marketing Assistant to join our Wilmington office and help coordinate multi-channel promotional strategies, content calendars, and local brand outreach. If you enjoy creating engaging written copy, organizing digital media assets, analyzing audience response trends, and keeping marketing projects on schedule, this is a fantastic opportunity to build your marketing career in a thriving coastal community. The Role Draft Marketing Content: Write engaging promotional copy for email newsletters, blog features, and social media posts. Manage Asset Libraries: Organize digital collateral, media files, graphics, and brand style guides for easy access across teams. Track Campaign Analytics: Monitor performance metrics across email opens, website traffic, and social media interactions. Coordinate Content Schedules: Maintain editorial calendars to ensure timely distribution across digital marketing channels. Support Local Brand Outreach: Assist with regional promotional initiatives, community sponsorship logistics, and brand collateral setup. Brainstorm Creative Concepts: Participate in creative strategy sessions to generate fresh messaging and campaign ideas. Maintain Subscriber Lists: Help segment email subscriber databases and track lead engagement activity. Review Campaign Performance: Gather insights from completed promotions to recommend enhancements for future marketing efforts. What You’ll Need Creative & Written Communication: Strong writing, editing, and storytelling capabilities tailored to diverse audiences. Organizational Agility: Talent for prioritizing administrative and creative marketing tasks while meeting tight deadlines. Collaborative Energy: Confidence sharing fresh ideas and working closely with sales, design, and management teams. Sharp Visual Detail: Meticulous eye for brand consistency, visual layout, and accuracy. Software & Media Familiarity: Comfort using social media platforms, basic design tools (e.g., Canva or Adobe Express), and spreadsheets. Relevant Experience: Prior coursework, internship, or background in marketing, communications, digital media, or advertising is an asset. Benefits may include health and dental coverage, paid time off, professional development, and opportunities for advancement. We are an equal opportunity employer and consider qualified applicants in accordance with applicable law. #J-18808-Ljbffr