Senior Associate, Programmatic Media Buyer

Role Description

We are seeking a hands-on, data-driven Buying Associate to lead onsite media execution and optimization across select retail media networks. This role is ideal for a strategic yet executionally strong media leader who has direct experience managing self-service retail media platforms across a variety of retailers—primarily Walmart, secondarily Kroger and Target—and is comfortable guiding a team while staying actively involved in campaign setup, optimization, and analysis.

At C&C, we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.

• Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media.
• Implement campaign setup including audience, campaign and ad group creation.
• Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance.
• Monitor budget pacing and implement reallocations between ad groups and campaigns.
• Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations.
• Partner with analytics and data teams to facilitate consolidated campaign reporting.
• Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis.
• Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks.
• Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively.
• Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation.
• Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals.
• Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations.

Qualifications

• 1-3+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns.
• Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey.
• Hands-on experience with self-service WMC display media buying.
• Proven track record of cross-channel media expertise, including search, programmatic, and display.
• Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks.
• Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements.
• Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders.
• Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment.
• Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting.

Benefits

• Hybrid workforce model with a commitment to workday freedom.
• Collaborative virtual culture with regular in-person meetups.
• Generous “work from wherever” benefits.
• Purposeful work with fluency in leading-edge marketing practices.
• Advancement opportunities in a supportive, collaborative team culture.