Digital Marketing Specialist

POSITION SUMMARY:
The Digital Marketing Specialist is responsible for executing and managing YMCA marketing efforts across email, website, and digital platforms. This role ensures timely, accurate, and strategic deployment of content and campaigns that drive engagement, participation, and conversion.

As the nation's leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community


ESSENTIAL FUNCTIONS:
Email Marketing

• Own the build, scheduling, and deployment of association-wide emails, newsletters, and internal communications
• Ensure accuracy, segmentation, and timely delivery of all email communication
• Maintain and manage the master email calendar

Website Management

• Maintain website content, ensuring accuracy, usability, and alignment with marketing campaigns
• Support landing page updates and optimization for campaign performance

Social Media

• Create day-to-day program and promotional content based on input from marketing managers, ensuring accuracy, clarity, and alignment with YMCA brand standards
• Schedule content across platforms using Loomly (or similar tool)
• Coordinate posting timelines with Content Strategist

Digital Performance & Optimization

• Support conversion goals for membership, programs, and registrations
• Monitor and optimize email performance (open rates, click-throughs, conversions)
• Assist in improving user experience across website and landing pages

Analytics & Reporting

• Track basic performance metrics (email, web traffic, engagement)
• Assist with Google Analytics and reporting as needed

Brand & Collaboration

• Maintain YMCA brand standards and ensure consistency across all platforms
• Serve as a central resource for branch staff with access to local social media channels, providing guidance, support, and content recommendations to enhance engagement and effectiveness
• Monitor branch-level social media activity for consistency, quality, and adherence to established guidelines
• Collaborate closely with the marketing team to ensure alignment and execution of creative vision
• Foster a sense of community through content by promoting inclusivity and participation among all demographics

Organization & Asset Management

• Maintain files in an organized and logical manner using the YMCA's digital asset management system
• Ensure content and assets are easily accessible for team collaboration

Additional Expectations

• Manage multiple projects and deadlines in a fast-paced environment
• Work occasional evenings and weekends for events, program coverage, and time-sensitive communications (including inclement weather updates)
• Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature
• Serve as a role model and advocate of the YMCA mission, promise, values, and voice
• Foster a culture of inclusivity, collaboration, and community engagement

KNOW HOW/QUALIFICATIONS:

• Bachelor's degree in Communications, Digital Marketing, Marketing or a related field is required (or equivilant experience).
• One to three (1-3) years of experience in digital marketing, content execution, and campaign management; nonprofit or community-focused experience preferred
• Strong writing, editing, and proofreading skills with close attention to detail
• Experience executing content across digital platforms, including email, website, and social media
• Strong understanding of social media platforms (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
• Ability to identify and implement social media trends in a timely, brand-aligned way
• Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
• Experience with email marketing platforms and website content management systems
• Familiarity with Google Analytics; experience with Google Tag Manager preferred
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced, execution-driven environment
• Strong project management, problem-solving, and critical thinking skills
• Technical aptitude with the ability to quickly learn new tools and systems
• Self-starter who can work independently while collaborating effectively with cross-functional teams
• Strong interpersonal and communication skills, with the ability to support internal stakeholders and contribute to team initiatives
• Team-oriented with a strong commitment to the YMCA's mission, community impact, and member experience

PHYSICAL DEMANDS:

• Sitting for long periods
• Ability to hear
• Ability to see
• Ability to speak
• Ability to type
• Ability to lift 20 pounds
• Ability to transport from various sites

WORK ENVIRONMENT:
Noise level = moderate
Exposure to electrical/mechanical mechanisms

EFFECT ON END RESULT:

• The mission and purpose of the YMCA is effectively demonstrated to its members and the community, strengthening its position as an effective, cause-driven charitable organization.
• Membership and program participation grows in quality and quantity.
• The YMCA is recognized as an impactful community asset worthy of investment and philanthropic support grows.
• The aspirations of the Y's Strategic Vision are well-known internally and externally among shareholders and the community at large.

The YMCA of Greater Louisville is an equal-opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals regardless of race, ethnicity, religion, gender, gender identification, sexual orientation, age, or disability status.