Founding Demand Gen Lead - AI, B2B, pre - funded

Please do NOT apply to this post through LinkedIn

Let's be honest, you're not actively job hunting, but something's been gnawing at you.

Maybe it's the feeling that your marketing genius is being wasted on campaigns that don't move the needle. Or that you're stuck executing someone else's mediocre playbook instead of building something from scratch that actually matters.

Perhaps you're tired of being three layers removed from the product, the founder, and the real impact. You crave ownership. You want to see your storytelling directly fuel pipeline growth, not disappear into a content graveyard.

You know you're capable of so much more like crafting narratives that resonate, launching campaigns that convert, building demand engines that scale. But right now, you're just... maintaining.

If you're still reading, that inner voice telling you to take the leap? It's right.

Your Problems Solved!

As our Founding Demand Gen Lead, you'll build and own the entire demand engine from day one. No endless approval chains, just you, the founder, and a mission to revolutionize how companies hire. You'll transform our deep product truth into compelling stories that connect with executives who are desperate for a better way. Your campaigns won't just generate leads. They'll spark conversations, shift perceptions, and create a category.

This is your chance to prove that great marketing isn't about following best practices; it's about breaking them and building something that works in the real world.

In the first 90 days, you will conquer the following:

- Complete a comprehensive product deep-dive and deliver a compelling presentation to the team that demonstrates mastery of Intertru.ai's offering, methodology, and competitive positioning.

- Conduct 10 customer discovery interviews to refine our Ideal Customer Profile (ICP) and validate messaging hypotheses.

-Build Demand Engine v1. Launch lightweight campaign to drive awareness and start generating qualified leads via lead scoring system.

- Launch 3, multi-channel campaigns (email, LinkedIn, PR) designed to generate at least 50 qualified leads and drive measurable engagement with target accounts.

- Establish and implement a lead scoring system that improves lead quality by 25% and ensures tight alignment between marketing and early sales efforts.

- Secure 2 PR or influencer partnerships that position Intertru.ai as a thought leader in the hiring and talent intelligence space.

- Operationalize the demand engine with a repeatable content calendar, social posting cadence, and reporting dashboard that tracks campaign performance, lead quality, and pipeline contribution.

- Generate a total of 150 qualified leads and contribute to at least 5 sales opportunities in active pipeline stages.

- Present a 90-180 day growth plan to leadership that includes campaign performance insights, key learnings, and a roadmap for scaling the demand generation team and strategy.

Soft Skills

You will help translate Intertru’s methodology, founder perspective, product capabilities, and customer pain into market-facing language that resonates with CEOs, COOs, CROs, founders, and executive operators.

You will own and evolve the messaging matrix, including core narratives, proof points, audience-specific angles, objection handling, competitive differentiation, and tone of voice.

You will help make Performance Intelligence understandable, compelling, and commercially useful.

Technical Skills

You have hands-on experience building and executing demand generation strategies in B2B SaaS or high-growth tech environments. You're proficient with LinkedIn advertising, email marketing platforms, marketing automation tools, and basic CRM systems for lead tracking and scoring. You understand which AI platforms work best for different applications and you are scrappy! Bonus points if you've worked with early-stage startups, built marketing teams from scratch, or contributed to category creation and positioning efforts.

Must Haves

A love for tinkering. Passion for demand generation, growth marketing, or performance marketing, ideally in a B2B SaaS or tech startup environment.

Intertru.ai is a dynamic, pre-funded, bootstrapped startup committed to revolutionizing the interviewing process through a blend of AI and our proprietary HireOS methodology. Our mission is to empower companies to consistently hire the strongest talent, ensuring organizational growth and innovation. As pioneers of interview accuracy, Intertru.ai solidifies the future of hiring with a focus on driving measurable success for every client we serve.

You First

We prioritize and empower your growth. We care deeply about you and your business. Our actions demonstrate genuine empathy, understanding, and solutions that deliver measurable value to you. Also, we say please, thank you, and hold the door open for others.

Dig Deeper

We listen to understand, not to respond and it is in our nature to ask the difficult questions that enable us to attack the root of the issue. We consistently hone our expertise using targeted data. Making sure our solutions are proven in the real world with concrete results.

Commit Action

We set measurable goals, hold each other accountable, and take corrective action. Our approach is to initiate communication that uncovers issues before they become real problems. We operate from win-win and walk from win-lose situations.

Re-Evolutionary

We are people who defy the shackles of conventional constraints. We reject 'best practices', 'conventional wisdom', or the 'status quo' perspectives that produce mediocre results. With a relentless spirit of rebellion, we celebrate failure and challenge one another to break boundaries and rewrite the rules of what real success means.

Here's your Call To Action!

If you have read this far, you have grit, and we should meet!

While a resume is important, we would like to get to know you as a person.

Please respond to ***email_hidden*** with your attached resume and let us know the answers to these three important questions:

1. What motivated you to respond to this role?

2. What do you feel you are capable of achieving?

3. How can we best reach you for a conversation this week?

We only respond to people who invest the time in providing well-thought-out (non-AI) responses!