Marketing Operations & AI Specialist

Location: Austin, TX (Hybrid) Type: Full-Time Reports to: Director of Growth Position Overview Sky Society is hiring a Marketing Operations & AI Specialist to own the automations, systems, and digital operations behind every stage of our customer journey. This is a hands‑on role for someone who loves building systems, solving problems, and finding smarter ways to work with AI. You’ll own our operational infrastructure, including marketing automation, Claude skills, agentic systems, Zapier workflows, segmentation, conversion tracking, reporting, testing, and AI‑powered process improvements. You’ll report to the Director of Growth to identify where prospects are dropping off, where manual work can be eliminated, and where better systems can improve conversion. A major part of this role will be designing and building AI‑powered systems using Claude Code, Claude Cowork, and other leading AI tools and frameworks. We’re growing quickly, and need our systems and operations to grow just as fast! If you're obsessed with AI, fascinated by what's possible with agentic systems, and excited to build things that haven't been built before, this is your kind of role. Responsibilities AI Agents, Automation & Systems Build and experiment with AI agents and agentic systems using Claude Code, Claude Cowork, OpenClaw, and other emerging AI tools, including workflows where multiple agents collaborate to complete tasks Develop, maintain, and optimize custom Claude skills to automate processes, improve efficiency, and expand what our AI systems can do Build and manage integrations across ActiveCampaign, booking platforms, forms, databases, and messaging tools using Zapier, APIs, webhooks, and other automation technologies Own, audit, and optimize automations across the full customer lifecycle, from lead acquisition and nurture to onboarding, retention, and win‑back Proactively identify opportunities to eliminate manual work, streamline operations, and implement smarter AI‑powered solutions across the business. Lifecycle Marketing Operations Take approved copy and creative from the brand team and build email, SMS, and automated lifecycle campaigns Manage segmentation, tags, lists, triggers, personalization, and journey logic so the right customer receives the right message at the right time QA every campaign and automation before launch, including links, logic, rendering, tracking, personalization, and deliverability Support paid media campaigns with tracking, audience setup, landing‑page handoffs, and conversion infrastructure as needed Reporting & Conversion Optimization Track conversion across each stage of the funnel, from traffic to lead to booked call to customer Own UTMs, tracking events, goals, attribution, and conversion infrastructure so the team can trust the data Build and manage an ongoing testing roadmap across email marketing, sms, paid media, direct mail, the website and additional channels Create reporting that gives the Director of Growth clear visibility into what is working, what is not, and where opportunities exist Qualifications: Located in Austin, Texas (hybrid work environment) 3–6 years of experience in marketing automation, growth operations, marketing operations, or a related technical operations role Hands‑on experience using Claude Code, Claude Cowork, or similar AI tools to build automations, agents, custom skills, integrations, dashboards, or workflows Genuinely passionate about AI, actively experiments with emerging tools, and naturally incorporates AI into everyday work and problem‑solving Strong systems thinker who can understand how complex processes, tools, and data connect, and design scalable solutions that work together Exceptionally detail‑oriented, organized, and methodical, with a commitment to accuracy, documentation, quality control, and operational reliability Strong understanding of conversion tracking, UTMs, events, attribution, segmentation, and lifecycle marketing Ability to build and maintain reporting across Google Analytics 4, Google Search Console, ActiveCampaign, and other growth platforms Technically resourceful and enjoys troubleshooting integrations, workflows, and data to identify root causes and prevent recurring issues Proactive problem‑solver who independently identifies inefficiencies, anticipates potential issues, and takes ownership of improving systems Comfortable experimenting with new tools, testing solutions, and using data to guide improvements Excited about Sky Society’s mission of helping women build careers in marketing Bonus: Experience with multiple LLM platforms, AI development frameworks, or agent orchestration tools Experience designing and deploying multi‑agent systems, including workflows with task delegation, tool use, and agent coordination Experience developing AI agents and multi-step agentic systems Technical experience with Python, JavaScript, SQL, REST APIs, webhooks, or frameworks like FastAPI and Flask What success looks like: First 30 days: Audit existing automations, Claude skills, integrations, and marketing systems. Map the full customer lifecycle, identify broken or inefficient processes, and establish a prioritized roadmap for improving operational reliability, conversion tracking, and AI‑powered automation. By 60 days: Resolve the highest‑priority automation and data issues, establish reliable funnel reporting, and ensure lifecycle campaigns and workflows are running accurately. Begin building and testing the first AI agents or Claude‑powered workflows to streamline manual tasks within the admissions process. By 90 days: Establish a reliable, well‑documented marketing operations infrastructure with consistent QA, reporting, and testing processes. Deploy the first phase of an agentic admissions system, automating key workflows and demonstrating measurable improvements in efficiency, accuracy, conversion, or hours saved. About Sky Society Sky Society is a marketing education company helping women build real‑world experience, confidence, and careers. Through our flagship Accelerator, podcast, events, mentorship, and community, we’ve become a trusted career platform for ambitious women who want more than traditional education can offer. We’re building a new path into marketing, one rooted in hands‑on experience, industry access, high standards, and community. As demand for our programs accelerates, we're investing in the people, technology, and systems that will allow us to scale quickly without compromising the quality of experience and student outcomes we're known for. #J-18808-Ljbffr Skysociety