Senior Manager of Lifecycle Marketing

Job Description

Job Description

One Park Financial (OPF) is a fast-growing FinTech (Financial Technology) company headquartered in Coconut Grove, Florida. OPF connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they NEED to take their business to the next level.

We want to work with high performing badasses that will play an integral part in our expansion of the company. We understand one thing: it all comes down to working with the right people and enabling them to do what they do best.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech.
• Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths.
• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact.
• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health.
• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success.

Position Summary

The Senior Manager of Lifecycle Marketing will lead the development and execution of Merchant engagement strategies that drive renewal, loyalty, and lifetime value across the One Park Financial Merchant journey. This role combines analytical insight, creative strategy, and leadership to scale lifecycle programs that deepen relationships with small business owners and support company growth objectives.

Key Responsibilities

• Develop and own the full lifecycle marketing strategy — from lead nurturing to Merchant retention and reactivation.

• Design and manage multi-channel programs (email, SMS, push, etc.) that deliver measurable business impact.
• Partner with Analytics to identify behavioral trends, segment audiences, and optimize engagement through data-driven insights.
• Lead the planning, testing, and optimization of automated journeys to enhance personalization and Merchant satisfaction.
• Collaborate with cross-functional partners (Sales, Product, Operations) to align lifecycle touchpoints with business goals.
• Manage and mentor team members to execute campaigns with excellence and consistency.
• Define, track, and report on KPIs including engagement, churn, LTV, and retention rates.
• Support the evaluation and enhancement of CRM and marketing automation tools.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in lifecycle, CRM, or retention marketing.
• Strong background in campaign strategy, audience segmentation, and communications.
• Experience using marketing automation and CRM systems (HubSpot, Salesforce, or similar).
• Analytical thinker with a proven ability to interpret data and turn insights into actionable plans.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Strong organizational skills with a focus on testing, optimization, and results.
• Passion for helping small business owners succeed.

Key Performance Indicators (KPIs)

• Merchant Conversion and Retention Rates
• Engagement Metrics (open, click, and conversion rates)
• Lifetime Value (LTV)
• Reactivation Rate of Inactive Merchants
• Campaign ROI and Automation Efficiency

Benefits

• Competitive salary
• Health insurance
• Growth and development opportunities
• Company events and team-building activities
• Awesome work environment