Digital Ad Specialist - CAG at Continental Automotive Group Austin, TX

Job Overview Digital Ad Specialist - CAG job at Continental Automotive Group. Austin, TX. As a Digital Ad Specialist, you will be responsible for driving successful paid social media campaigns across multiple platforms for a variety of clients. You will work closely with clients and the creative team to ensure that campaigns are effective, engaging, and aligned with client goals. Your role will involve strategic planning, execution, performance analysis, and reporting of social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. Key Responsibilities Campaign Strategy and Planning: Develop and implement paid social media strategies for multiple clients and brands. Collaborate with clients and internal teams to understand their goals, target audience, and marketing objectives. Research trends, audience behaviors, and industry benchmarks to inform campaign strategies. Campaign Execution: Create, launch, and manage paid social media campaigns across Facebook, Instagram, LinkedIn, Twitter, TikTok, and other platforms. Develop and test ad copy, creative assets, and audience segments for optimized performance. Collate data based on previous campaigns to formulate a retargeting plan. Manage budgets for multiple clients, ensuring optimal ROI. Performance Analysis & Reporting: Track, measure, and analyze campaign performance across key metrics such as CPC, CPM, ROAS, CTR, and conversion rates. Provide insights and recommendations for improving campaign performance. Generate weekly and monthly performance reports for clients, highlighting key successes, areas for improvement, and actionable recommendations. Handle any questions or issues clients may have with the campaigns. Regularly monitor and optimize campaigns for maximum performance, adjusting targeting, creative, and budget allocation as necessary. Stay up-to-date with industry trends and platform updates to ensure campaigns are using the latest tools and strategies. Skills & Qualifications Experience: 2+ years of experience managing paid social media campaigns, ideally in an agency setting or for multiple clients. Proven experience with platforms such as Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Twitter Ads, and TikTok Ads. Strong understanding of social media platforms, audience targeting, and advertising tools. Must have held a valid driver's license for at least 1 year. Must be at least 18 years of age to be considered. Additional Skills Expertise in creating, managing, and optimizing paid social media campaigns. Strong analytical skills with the ability to analyze data and make data-driven decisions. Proficiency in using social media analytics and advertising tools (Google Analytics, Facebook Ads Manager, Sprout Social, Hootsuite, etc.). Excellent written and verbal communication skills. Ability to work in a fast-paced environment and handle multiple clients simultaneously. Detail-oriented and organized with strong project management skills. Ability to think creatively and strategically to deliver results for clients. A self-starter with the ability to work both independently and as part of a team. Hours This is a full-time position with the opportunity for a hybrid office model after a 90 day training period. Monday through Friday from 9:00am - 5:00pm. Compensation Starting at $25-30 per hour depending on experience. Why Join Us Work with a diverse range of clients. Opportunity for growth and career advancement in a fast-paced, innovative environment. Collaborative and supportive team culture. Competitive salary and benefits package. To Apply Please submit your resume, portfolio (if applicable), and a cover letter detailing your experience with paid social media campaigns. CAG is proud to be an equal opportunity employer. We are committed to building a diverse, equal, and inclusive workplace and our recruiting process reflects this commitment. As a forward-thinking, adaptive, and supportive company, we seek others who care about providing a transformational environment where everyone has a voice and opportunities to succeed. We encourage all interested candidates to submit an application. Core Values Transformational Not Transactional – Be Transformational We do what we say we’re going to do. We encourage and support each other. We’re committed to continuous growth. Benefits The Continental Automotive Group is an equal opportunity employer and a drug free workplace. All Full-Time Employees receive: Employer Paid Dental Insurance Employer Paid Life Insurance Employer Paid Medical Insurance Employer Paid Health Savings Account Contribution Employer Paid Wellness Clinic Employer Paid Flu Vaccinations Every Fall Employer Percentage Matching for 401(k) Employer Paid Parental Leave 5 Paid Bereavement Leave Days/Year for immediate family members (after 60 days) 14 Paid Time Off Vacation Days/Year (60 days - 3 years) 19 Paid Time Off Vacation Days/Year (3 - 7 years) 24 Paid Time Off Vacation Days/Year (7+ years) Annual Christmas Bonus Based on Tenure Annual Christmas Party Annual Employee Appreciation Dinner Employee Vehicle Purchase Program Employee Discounts on Collision Repair, Parts, and Service Bi-Weekly Pay Periods, Paid on Fridays Holidays: Thanksgiving, Christmas & New Years Employer Paid Lunches Every Saturday Employer Paid Lunches/Dinners – Special Occasions (Blood Drives, Birthdays, Awards, etc.) Access to In-House Insurance Agency Access to In-House Marketing Agency Voluntary Life Term and Whole Insurance Voluntary AFLAC Supplemental Coverages, Voluntary Vision plan, Pet Insurance, and Legal Shield $200 Donation to Charity of Your Choice with Approval Compliance CAG is committed to compliance with the American Disabilities Act. 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