Vice President, Growth Marketing

Vice President, Growth MarketingNew York (Hybrid)Our Mission: Eliminating Every Barrier To Mental Health.Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage. Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners. As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.Reporting to the President/Co-Founder, the Vice President of Growth Marketing will build and lead a team that contributes significantly to pipeline creation, deal acceleration, and revenue growth. This is a full time position based in our headquarters in New York City, with a minimum of 2 days in-office.What You'll Be Doing:Own the demand generation function, including the strategy and execution of high-performing, ROI-positive campaigns for our distinctly different commercial and enterprise sales teamsBuild, lead, and manage a multifaceted demand generation team of experts that deeply understands and can deliver true 1:1 ABM for our largest enterprise segments; high-volume, inbound for our smaller commercial segments, and everything in betweenPartner with enterprise sales, commercial sales, our BDR team to ensure demand plans meet or exceed each team's expectations, and that the teams are appropriately enabled to participate in and follow-up on demand initiativesManage the development and execution of marketing campaigns to drive leads and funnel conversion rates. Optimize campaigns to maximize leads, pipeline and revenue. Partner closely with content marketing, events, marketing operations, and the broader marketing team to align and focus each marketing function on high-impact demand creationOwn the calendar, execution, and performance of demand priorities, campaigns, and programs, and consistently communicate initiatives, progress, and results to the broader marketing team, sales teams, and company leadershipCarefully track and communicate demand generation team goals and KPIs, and individual program and channel performance, ensuring learnings are consistently leveraged to inform strategy moving forwardWhat Success Looks Like:Flawlessly execute growth marketing programsAchieve targets for net new leads, MQLs, and marketing-sourced pipelineExpand lead database within our core personasDrive operational cadence to track marketing results and optimize programs for maximum ROIRecruit and develop a team of high-performing marketersWhat We Expect From You:You have 8+ years of experience building and leading demand generation team(s) in healthcare and/or technology, with a minimum of 5 years of SaaS and/or high-growth experienceYou have leveraged a multitude of channels and offers to contribute meaningful amounts of pipeline and revenue to your prior organizations, and you can speak to your contributions with clarity and easeYou understand that great demand generation is equal parts art & science, and have great examples of creative demand executions that have contributed significantly to pipeline and revenue growthYou have strong convictions for your demand planning methodology with demonstrated results that justify those convictionsYou have a deep understanding of how to build and plan for a double funnel model that supports both ABM and volume-based/demand waterfall demand genYou lead by example, ready to dive into the weeds on execution, but are able to zoom out and navigate high-level strategy.You possess an analytical and optimization mindset, and are ready to coach a team up on the sameYou have a proven ability to collaborate with all levels of management as a tactical and strategic partner, coach, and advisorYou're humble, hungry, honestYou're entrepreneurial and growth-mindedYou can navigate ambiguity and drive clarityAnd, it's a plus if you have an understanding of healthcare and employee healthcare benefitsThe target base salary range for this position is $213,200 - $284,270, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.Benefits Provided By Spring Health:Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.Employer sponsored 401(k) match of up to 2% for retirement planningA yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.We offer competitive paid time off policies including vacation, sick leave and company holidays.At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.Access to Noom, a weight management program—based in psychology, that's tailored to your unique needs and goals.Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscriptionAccess to BrightHorizons, which provides sponsored child care, back-up care, and elder careUp to $1,000 Professional Development Reimbursement a year.$200 per year donation matching to support your favorite causes.Not Sure If You Meet Every Requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.