Product Owner - CTV Engagement & Content Discovery

• About TEGNA\
• TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.\
• Product Owner\
• You are user-obsessed. You understand how great streaming products earn loyalty - through intuitive navigation, compelling content discovery, and experiences that pull viewers deeper into what they came to watch. You're fluent in engagement metrics and know how to connect product decisions to outcomes: more visits, longer sessions, stronger retention. You bring analytical rigor and creative instinct in equal measure - you can read a retention curve, identify the drop-off, and drive a cross-functional solution. You're a natural owner - you don't wait to be told what matters, and you don't ship features without knowing what success looks like. You're organized, pragmatic, and focused on delivering real outcomes - not just features. And you're motivated by TEGNA's mission to connect and serve local communities everywhere.\
• Scope of Responsibility\
• Lead high-functioning, full-stack product teams (product, design, engineering, QA) to deliver engagement and content discovery features that drive measurable improvements in visit frequency, time spent, and retention across Connected TV platforms. Develop and maintain a robust, prioritized product backlog oriented around viewer experience quality and engagement depth. Create epics and user stories aligned with product strategy and audience targets. Partner with Content, Design, and Product Leadership to plan and execute roadmap goals through agile scrum ceremonies. Own and improve team processes to drive velocity, quality, and viewer impact. Document and communicate risks or impediments that hinder delivery or engagement outcomes.\
• Top Key Activities\
• \ Backlog Ownership:\ Own and prioritize the product backlog, balancing content discovery improvements, UX enhancements, platform capabilities, and delivery timelines to ensure the team always works on the highest-engagement-impact features.\
• \ Requirement Gathering & Refinement:\ Translate viewer behavior data, content team inputs, and design insights into clear, actionable user stories and acceptance criteria. Maintain a healthy backlog with minimal carryover.\
• \ Sprint Planning & Delivery:\ Work closely with designers, engineers, and QA during sprint cycles to ensure smooth delivery, clarity of scope, and fast decision-making on engagement and discovery features.\
• \ Stakeholder Collaboration:\ Serve as the primary product interface for Content and Design – translating their goals into buildable product requirements and keeping them informed of progress, tradeoffs, and delivery timelines. Work closely with newsrooms and content teams to surface live programming, breaking news, and local community content in ways that drive meaningful viewer engagement.\
• \ Engagement & Performance Analysis:\ Own the measurement framework for engagement features – tracking visit frequency, session depth, time spent, and retention rates. Use data to prioritize and iterate.\
• \ Strategy & Roadmap Definition:\ Contribute to product strategy and roadmapping in collaboration with Product Leadership, with a specific focus on content discovery, navigation, personalization, live streaming, and viewer retention.\
• \ Experimentation:\ Design and interpret A/B tests on navigation patterns, content surfaces, and discovery features. Use LaunchDarkly and Amplitude to run experiments independently of app store release cycles.\
• \ Continuous Improvement:\ Analyze viewer behavior, content performance, and session data to identify and prioritize UX improvements with measurable engagement impact.\
• \ Communications:\ Lead stakeholder communications with Content, Design, and Product Leadership – covering launch readiness, tradeoff decisions, dependencies, and performance results.\
• Domain Acumen\
• Deep understanding of CTV and streaming viewer behavior – how audiences discover, browse, and consume video content – and the ability to translate those patterns into product requirements.\
• Experience building or improving content discovery, navigation, and recommendations experiences in streaming or Connected TV environments, with a clear understanding of how product decisions affect session depth and retention.\
• Practical understanding of engagement mechanics: content carousels, personalization signals, continue-watching experiences, search and browse patterns, and the UX levers that drive return visits.
• Experience working with live streaming and real-time content surfaces – breaking news, live events, and time-sensitive programming – and the product considerations unique to live versus on-demand viewing.
• Comfort working directly with newsrooms and editorial content teams to understand programming priorities and translate them into product features that surface the right content to the right viewer at the right moment.
• Experience with A/B testing and experimentation platforms (e.g. LaunchDarkly) in a product context, including experiment design and result interpretation.
• Demonstrated proficiency turning data into actionable insights, leveraging KPIs such as visit frequency, DAU/WAU, average session duration, content starts, completion rates, and month-over-month retention.
• Knowledge of industry trends in streaming UX – personalization, vertical video, content collections, and authenticated experiences – with the ability to evaluate and recommend emerging approaches.
• Experience with analytics platforms (e.g. Amplitude, or similar) to track viewer behavior and engagement performance across platforms.
• Key Professional Traits and Requirements\
• 3-5 years of product management experience, with demonstrated ownership of user-experience-driven roadmaps
• Thrives in fast-paced environments with multiple concurrent workstreams
• Works collaboratively across product, content, and design functions
• Strong communicator (written & verbal) – able to speak credibly with both content stakeholders and Engineering
• User-obsessed with a bias for measurable engagement outcomes over feature output
• Supports and facilitates healthy team dynamics
• Strong planning and organizational skills
• Proactive; doesn't wait to be asked
• Ability to effectively negotiate competing priorities across business partners
• Ability to maintain keen attention to detail, multitask, and work well under pressure
• Tools\
• Deep knowledge and proficiency with the following:
• Atlassian products: Jira, Jira Product Discovery, Confluence
• UX/UI tools: Figma
• MS 365 Suite (Teams, Excel, Word, PowerPoint)
• Analytics: Amplitude or equivalent
• Experimentation: LaunchDarkly or equivalent
• Why Join Us?\
• Shape the engagement and content discovery strategy for a streaming platform reaching millions of viewers in local communities across the U.S.
• Work at the intersection of product, content, and design – including directly with local newsrooms – to build viewing experiences that keep audiences coming back.
• Join at a moment when TEGNA's CTV product is being rebuilt from the ground up – there's real greenfield here, and the mission to help local news thrive gives the work meaning beyond the metrics.
• Competitive salary and great benefits.
• Pay Range\

\ $110,000-$140,000 USD\

• Benefits\
• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.\
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.\
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.\
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.\
• * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.\
• EEO statement\
• TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io\
• Recruiting Fraud Alert\
• To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.\
• Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.\

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