Marketing Manager - Pacific Northwest

Marketing Manager Job Summary: The Marketing Manager is responsible for all marketing assets, advertising, and promotions for shows within the region. This position works in conjunction with artist managers, agents, and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The IMM maintains continuous communication with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, Customer Relationship Management, reporting, etc. This role also maintains budgets, places media, reports on return on investment, and leverages centralized tools. Essential Functions Responsible for development and execution of integrated marketing and promotional plans for shows within the assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long‑term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media, ensuring funds are allocated to the correct partners. Oversee advertising settlements for each show. Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy and implement ad schedules to appeal to a specific demographic and target customer. Oversee and evaluate show performance market‑by‑market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers to drive the most profitable ticket sales and successful marketing campaigns. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations. Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies. Develop and pitch promotions to media outlets. Contact radio stations, schedule radio time and set up giveaways. May be responsible for other duties day of show, including overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest lists. Create email marketing campaigns and edit content to ensure high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails. Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers. Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners such as Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. Required Qualifications BA/BS Degree (4‑year) in Marketing/Business Communications or a related field. 4–6 years of related work experience, including media buying, executing digital media plans, omni‑channel digital marketing, email, mobile and digital marketing programs, content development and publishing. Exceptional written, verbal and listening communication skills with a can‑do attitude. Strong organizational skills and ability to work in a fast‑paced environment. Knowledge of social media and online marketing initiatives and strategies; familiarity with Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest and other platforms. Creative, detail‑oriented, and able to juggle multiple tasks. Proficiency in MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop and experience with WordPress. Knowledge of programmatic media, real‑time bidding, data analysis and budgeting. Excellent interpersonal skills with the ability to build and cultivate relationships. Demonstrated creativity, social media immersion, and ability to switch between creative and analytical work. Team player with confidence to lead and guide other employees when necessary. Knowledge of the music industry. Analytical mindset using data to drive decisions. Compensation Payscale: $80,168.40 – $83,000.00. Bonus: This position is eligible for a bonus under the current bonus plan requirements. Benefits Health, dental and vision insurance; paid holidays, vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; #J-18808-Ljbffr AEG