Social Media & Events Coordinator

Position: Social Media & Events Coordinator

Location: Hybrid – Albany, NY

Our client, CARES of NY, is seeking a creative, organized, and mission-driven Social Media & Events Coordinator to lead the organization’s public engagement, digital presence, and community outreach efforts. This individual will play a key role in elevating awareness of homelessness, supportive housing, and CARES’ impact across New York State through strategic communications, storytelling, and event coordination.

The ideal candidate is passionate about social change, experienced in community engagement, and skilled at creating meaningful connections through digital media and public events. This role will help strengthen the organization’s visibility, inspire participation, and support CARES’ mission through innovative communication and outreach initiatives.

What You’ll Do:

• Develop and implement a comprehensive social media strategy aligned with CARES’ mission, values, and organizational goals.
• Manage day-to-day content creation and publishing across social media platforms including Facebook, LinkedIn, and Instagram.
• Create engaging content such as graphics, photos, videos, and written posts that highlight programs, success stories, community partnerships, and organizational impact.
• Monitor social media engagement, respond to comments and messages, and track platform performance through analytics and reporting.
• Collaborate with program teams and leadership to ensure accurate, timely, and effective communication.
• Partner with executive leadership and the Director of Communication and Marketing to support business development, public relations, and community engagement efforts.
• Maintain consistency in brand voice, visual identity, and messaging across all communication channels.
• Support change management and organizational communications during periods of transition.
• Plan, coordinate, and execute agency events including internal gatherings, community forums, trainings, stakeholder meetings, and special initiatives.
• Manage event logistics including venue coordination, vendor relationships, materials preparation, transportation, and event promotion.
• Support CARES’ participation in external conferences, community events, and public outreach opportunities.
• Assist in developing marketing materials, newsletters, outreach campaigns, and other communication resources.
• Build and maintain positive relationships with community partners, stakeholders, and external organizations.
• Identify opportunities to increase community awareness, engagement, and support for CARES’ programs and mission.

What We’re Looking For:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, or equivalent professional experience.
• Minimum of 5 years of experience in social media management, communications, marketing, public relations, event planning, or a related field.
• Experience using social media platforms, analytics tools, and content creation software such as Meta Business Suite and Adobe Creative Suite.
• Strong writing, editing, storytelling, and communication skills.
• Excellent organizational, project management, and multitasking abilities.
• Ability to work independently while collaborating effectively across departments and teams.
• Experience within the nonprofit, human services, affordable housing, or homelessness services sectors preferred.
• Familiarity with affordable housing, supportive housing, and homelessness-related initiatives is highly desirable.
• Strong interpersonal skills with the ability to build relationships across diverse stakeholders and community partners.
• Photography, videography, and/or video editing experience is preferred.
• Ability to anticipate needs, solve problems proactively, and adapt to changing priorities.
• Valid New York State driver’s license, reliable transportation, and ability to travel as needed.

Work Schedule:

• Full-time, 40 hours per week.
• Monday through Friday with flexible hours between 7:30 AM and 6:00 PM.
• Occasional evening or extended hours may be required for board meetings, events, and special initiatives.
• Hybrid work environment with in-office attendance Monday through Thursday and remote work on Fridays, subject to organizational needs.

Travel:

• Travel throughout the regions served by CARES approximately three times per month.

Benefits

• Competitive salary and comprehensive benefits package.
• Paid time off and paid holidays.
• Healthcare, dental, and vision coverage.
• Retirement savings opportunities.
• Professional development and training opportunities.
• Flexible hybrid work environment.
• Mission-driven culture focused on community impact and collaboration.
• Opportunity to contribute to meaningful initiatives that support individuals and families experiencing homelessness across New York State.

Salary: $70,000 annually

M3 Placement and Partnership is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by law.