Physician Liaison - Full Time

Cardinal Points Imaging of the Carolinas is seeking an outstanding Physician Liaison to deliver our outpatient imaging center's message to the medical community in the Cary area and surrounding market. The role involves driving results through needs‑based sales techniques, optimizing conversation skills, and building relationships with physicians and referral sources. Position Status Full‑Time Schedule Dayshift Location Cary, NC Job Summary The Physician Liaison is responsible for building relationships with physicians, promoting the imaging center and radiology services, conducting sales activities, providing training, and facilitating communication between the center and referring physicians daily. The position requires routine travel between referral source and clinic and may include some after‑hours and/or weekend work. Essential Job Functions Build and maintain strategic relationships with physicians, office staff, and internal teams to drive engagement and referral growth. Analyze market data and trends to inform strategic growth plans and service line initiatives. Consistently meet or exceed performance targets, leveraging data to develop actionable business strategies. Conduct regular face‑to‑face visits with physician offices and healthcare facilities to strengthen relationships, assess needs, and promote services. Effectively manage a target list, ensuring optimal outreach frequency and consistent referral volume growth. Communicate key service line messages aligned with marketing strategies to increase provider awareness. Prospect for new business opportunities, utilizing relationship‑building and closing skills to expand market share. Monitor competitive activity and adapt strategies to address changes in the market. Ensure accurate and timely CRM entries to document outreach activities, key contacts, and results. Coordinate logistics for meetings, in‑services, and events, supporting physician engagement and business development efforts. Maintain reliable attendance and participate in team meetings, training sessions, and organizational initiatives. Collaborate as a proactive team member, contributing to collective success and addressing challenges as needed. Work Environment Must self‑manage and comply with all company policies, procedures, and compliance mandates. Must stay dependable, flexible, and current with mandatory knowledge of state and federal regulations. Must foster good working relationships and commit to delivering exemplary patient care. Must communicate professionally, clearly, and concisely, both verbally and in writing. Must act in the best interest of patients, customers, and team members, adhering to core values and behavioral standards. Requirements Required Education & Experience Bachelor’s degree in business, marketing, or health‑related field preferred. Minimum two years’ experience, preferably in the healthcare industry. Experience with Salesforce or other CRM software preferred. Knowledge of the healthcare industry and its economic trends and challenges. Must possess a current valid driver license, proof of vehicle insurance, and reliable transportation. Required Knowledge, Skills & Abilities Must be self‑motivated and able to manage an independent geographic territory, inclusive of 250+ provider accounts. Must be coachable and accountable to professional development plans. Must possess strong interpersonal skills to influence and build sustainable relationships. Must remain open to ideas, feedback, and must support teammates. Must possess strong time‑management, organizational, and multitasking skills. Must be goal‑oriented and able to prioritize and meet deadlines in a fast‑paced environment. Must be able to plan and execute provider account lunches and educational meetings. Must have knowledge of computer applications, including billing systems, data‑retrieval, and digital archiving. Must know Microsoft Office (Word, Excel, PowerPoint). Travel Requirement Must travel frequently—up to 90% within and around the designated territory on a regular basis. Must attend mandatory annual and semi‑annual meetings. We are an Equal Opportunity Employer. #J-18808-Ljbffr