Social Media Content Creator

Wripple's airline client is seeking a Social Creator. This is a hybrid onsite opportunity, requiring 2-3 days onsite collaboration in south Atlanta or Los Angeles, CA. IMPORTANT TO NOTE: This is a 12-month, 40 hours/week contract role with opportunities to extend. You absolutely must be ATL or LA-based and open to 2-3 days/week onsite to apply. Role Overview We’re looking for an agile, social-first creative and content creator who instinctively understands what works on social — and why. This person doesn’t simply adapt traditional creative for social channels; they think, concept, and create natively for social from the start. The ideal candidate is deeply immersed in social platforms, culture, trends, and audience behavior. They understand pacing, hooks, memes, formats, and the nuances that make content feel authentic and engaging. They have a natural instinct for spotting cultural moments, emerging trends, and real-world happenings, and can quickly translate them into timely, relevant creative content without always waiting for a formal brief. This is a hands-on creative role that requires versatility, speed, and strong storytelling instincts. From ideation and writing to shooting, art directing, and editing short-form content, this person is comfortable taking ideas from concept through execution. They know how to capture authentic moments and genuine human experiences in real time, creating content that feels organic, culturally connected, and true to the brand rather than overly produced. What You’ll Do Develop original, social-first creative concepts and content designed specifically for today's social platforms, with an emphasis on authentic, engaging storytelling. Stay immersed in social culture, trends, memes, conversations, and emerging platform behaviors to identify relevant creative opportunities. Capture cultural happenings, real-world experiences, and spontaneous moments in real time, translating them into timely, authentic content that resonates with audiences. Proactively identify creative opportunities and bring forward fresh ideas without relying solely on formal briefs. Concept, write, shoot, art direct, edit, and produce compelling short-form social content, taking a hands-on approach from ideation through execution. Direct talent and creators to capture natural, relatable, and engaging content that reflects authentic experiences and diverse perspectives. Apply platform-specific best practices, including hooks, pacing, storytelling, formats, trends, and audience behavior. Work with agility and speed, quickly turning emerging trends, cultural moments, and timely opportunities into relevant, publishable content. Balance spontaneous, organic content creation with brand standards, ensuring creative feels both culturally relevant and on-brand. Apply strong storytelling instincts across short-form and longer-form social content. Partner with creative, marketing, social, and cross-functional teams to brainstorm, develop, and refine ideas. Manage creative iteration and feedback while maintaining the authenticity and strength of the original concept. Continuously evaluate social performance, audience engagement, and emerging trends to inform future creative approaches. What We’re Looking For 3+ years of experience as a social creator, social-first creative, content creator, or similar role. Demonstrated experience developing and producing original, platform-native social content. Deep fluency across TikTok, Instagram, YouTube, and other major social platforms, with a strong understanding of how audiences engage differently across channels. Strong creative instincts, cultural awareness, and the ability to recognize what feels timely, relevant, and authentic. A proactive, agile mindset with the ability to spot opportunities, develop ideas, and execute quickly in a fast-moving environment. Hands-on content creation skills, including shooting, art direction, short-form copywriting, directing talent, and video editing. A strong eye for capturing genuine moments and creating authentic representations of people, experiences, and cultural happenings. Ability to balance playful, trend-driven creativity with brand guidelines and business objectives. Comfort working independently and collaboratively, often with quick turnarounds and evolving priorities. Strong storytelling, conceptual thinking, and creative problem-solving skills. Experience working within social publishing or management platforms required; Sprinklr experience is a plus. Hybrid role based in Atlanta, GA or Los Angeles, CA. 2-3 days onsite ABOUT WRIPPLE: Wripple is Marketing’s On-Demand Talent Platform, connecting highly skilled marketing and creative professionals with opportunities at leading brands. Founded by agency veterans, Wripple gives independent talent access to meaningful contract and project-based opportunities across 50+ marketing, creative, media, and technology roles. Depending on the opportunity, talent may work independently, join an existing client team, or collaborate as part of a curated project team. Wripple makes the experience simple from start to finish. We handle contracting, onboarding, payment, insurance, and other administrative details, while our experienced Client Leads support both talent and clients throughout each engagement. When you work through Wripple, you also become part of our vetted talent marketplace, giving you the opportunity to be considered for future projects and contract roles that match your experience and expertise. #J-18808-Ljbffr