Digital Marketing Manager

The Opportunity

ORDR is looking for a Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement.

This role is focused on turning content and digital channels into a reliable, scalable pipeline engine, connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how ORDR attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward.

We’re looking for someone who understands that the goal isn’t traffic, clicks, or MQLs—it’s generating qualified meetings that turn into real pipeline and revenue.

At ORDR, we don’t measure marketing success by clicks or lead volume. We measure it by qualified meetings, pipeline creation, and revenue impact.

Just as importantly, we want someone who is actively exploring how AI can improve marketing performance, speed execution, personalize engagement, and help teams work smarter. You don’t need to be an AI engineer—but you should be curious, experimental, and eager to apply new tools and workflows to drive better results.

What You’ll Do

Digital Demand Generation Strategy & Pipeline Execution

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions

• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact—not vanity metrics

• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches

• Continuously test and evolve content formats, distribution approaches, and digital programs to improve meeting generation and pipeline performance

Pipeline & Meeting Generation Focus

• Build digital programs designed to generate qualified meetings that convert into pipeline
• Use engagement, intent, and conversion metrics as indicators of progress—not end goals
• Continuously optimize campaigns, content, and digital experiences based on pipeline impact and meeting quality
• Track and optimize the full journey from digital engagement → qualified meeting → opportunity → pipeline creation

Content Strategy & Execution

• Own the strategy and execution of digital content programs designed to drive pipeline, including:

o Long-form and thought leadership content targeting technical and enterprise buyer audiences

o Campaign-specific assets supporting awareness, consideration, and deal acceleration

o Landing pages, content hubs, and digital experiences optimized for engagement and conversion

o Always-on content programs aligned to product, campaign, and GTM priorities

• Ensure content is built with distribution and pipeline impact in mind from the start—not as an afterthought

Integrated Campaign Orchestration

• Execute multi-channel digital programs across owned, earned, and paid channels
• Build nurture and re-engagement programs that move prospects toward meaningful sales conversations
• Support account-based marketing initiatives targeting priority enterprise accounts
• Amplify content, events, launches, and product moments through digital channels that drive measurable engagement and pipeline impact

Sales Partnership & Account-Based Engagement

• Work closely with sales leaders and SDR teams to:

o Identify content and engagement gaps slowing deal progression

o Build programs that support pipeline creation and acceleration

o Surface engagement signals for timely, relevant outreach

• Act as a strategic partner to sales, aligning digital programs to territory priorities and active opportunities

Lifecycle & Conversion Optimization

• Optimize content experiences, landing pages, and digital flows for engagement and conversion
• Build and refine nurture programs that move prospects toward qualified meetings and pipeline creation
• Partner with product and growth teams to connect digital engagement to PLG activation and sales conversations
• Identify and address drop-off points across the digital funnel with a continuous optimization mindset

Modern Marketing & AI Experimentation

• Continuously explore and test new AI tools and workflows to improve campaign performance, content creation, personalization, reporting, and operational efficiency
• Identify opportunities to use AI to accelerate execution, uncover insights, and improve engagement across digital programs
• Bring a test-and-learn mindset to emerging marketing technologies and evolving buyer behaviors

Performance & Pipeline Accountability

• Own KPIs tied to qualified meetings, pipeline creation, opportunity conversion, and program efficiency
• Understand that traffic, engagement, and MQLs are indicators—not success metrics
• Track and report on the full funnel: discovery → engagement → meetings → opportunities → pipeline impact
• Partner with Marketing Analytics to improve attribution and make data-driven investment decisions

• Maintain clear visibility into how digital programs contribute to ORDR’s revenue goals

Requirements

About You

Experience

• 5–7+ years in digital marketing, content marketing, or demand generation in B2B SaaS
• Proven track record of driving qualified meetings, pipeline, and revenue through digital programs
• Experience operating across both product-led and sales-led go-to-market motions
• Strong background in content strategy, campaign execution, lifecycle marketing, and marketing automation platforms
• Experience working closely with sales teams to support opportunity creation and deal acceleration

Modern Digital Marketing Mindset

• Curious about how AI is changing digital marketing and actively experimenting with new tools and approaches
• Comfortable using AI tools to improve content development, campaign execution, research, analysis, and productivity
• Strong balance of strategic thinking and hands-on execution
• Focused on outcomes, optimization, and continuous improvement

Skills & Approach

• Thinks in terms of meetings, pipeline, opportunities, and revenue—not marketing activity alone
• Understands how SEO, paid media, website experiences, and content work together to drive engagement, conversion, and pipeline
• Uses data, experimentation, and modern tools—including AI—to continuously improve marketing performance
• Thinks beyond channels and campaigns to build scalable digital programs that generate measurable business impact
• Comfortable operating across strategy and execution
• Able to manage complexity, prioritize effectively, and move with speed and focus

What Success Looks Like

• Consistent growth in qualified meetings that convert into real opportunities and pipeline
• Strong conversion rates from digital engagement to sales conversations and pipeline creation
• High-performing digital programs with measurable business impact
• Tight alignment between marketing and sales, with digital programs directly influencing deal progression
• Scalable, repeatable programs that improve performance over time
• Clear contribution of digital marketing to revenue growth and pipeline outcomes

Compensation

The reasonably estimated base salary for this role ranges from $120,000 to $150,000, plus equity, comprehensive benefits, and flexible PTO. Final compensation depends on experience and qualifications.

Equal Opportunity

ORDR is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, religion, gender, identity, age, or background.

Benefits

A t ORDR, your work will prove rewarding in more ways than one.

Flexible Time Off - Work-life balance matters

Comprehensive Healthcare Plan - Physical and mental wellness

Stock Options - Own a piece of ORDR

Physical & Mental Health Programs - Your wellbeing is our priority

Retirement Planning - Secure your future

Remote & Hybrid Workforce - Work where you work best