Marketing Director

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!


More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.

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Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $146,900 - $205,700


Annual Bonus Eligibility


Comprehensive Benefits Package


Paid Time Off


401k & Company Match


Position Summary:


The Director of Marketing will lead the marketing plan development and execution of BBU's Brand businesses. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage key initiatives. The candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership. Additional responsibilities include ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.


Key Job Responsibilities:

• Develop and execute brand planning and marketing mix elements for the Brand.
• Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years.
• Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments.
• Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
• Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
• Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
• Lead brand management team through critical thinking, strategic decision making, and personal growth development.

Key Behavioral Competencies:

• Strategic Leadership: Translates market, consumer, and business insights into clear, multi-year brand and portfolio strategies that drive growth.
• Cross-Functional Leadership: Aligns diverse stakeholders (Sales, Finance, R&D, Operations) to deliver integrated business outcomes.
• Talent Development: Recruits, coaches, and develops strong marketing talent; builds a pipeline of future leaders.
• Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities

Leadership Competencies:

• Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement - Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Ensures Accountability - Holds self and others accountable to meet commitments.
• Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:

• Bachelor's Degree required. MBA Preferred.
• Fluency in the Spanish language is preferred, but not required
• A minimum of 10+ years' experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).
• Experience managing multiple direct reports.
• Project management skills. Ability to lead cross-functional partners.
• Technical experience a plus (baking background).
• Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
• Candidate must have strong communication skills.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodation may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.


Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.