Product Manager (Develop, research, analysis) | Onsite - San Bruno, CA

Product Manager, Offsite Display

The Offsite Product team at Client is looking for a Product Manager, Offsite Display, to join our team in leveraging Client’s unparalleled first-party shopper data to drive media performance for advertisers outside of Client’s proprietary sites. You will join a team focused on evaluating and building new solutions and ways for the world’s largest brands to connect with Client customers. You will be responsible for identifying, prioritizing, and executing initiatives aimed at enabling new advertiser segments on the Client DSP.

You’ll make an impact by:

• Driving product lifecycle from requirement definition, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts
• Defining vision and strategies for your product family, using domain expertise, internal and external best practices; identifying market opportunities, building business cases, and approving objectives
• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new opportunities. Conduct customer research to define customer segments and identify needs to inform product roadmap.
• Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks
• Building collaborative relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership
• Partnering with internal advertising sales team and Client retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients

Preferred Qualifications:

• Bachelor's degree
• 3+ years in product management, Advertising, data analytics, and reporting.
• Display advertising industry experience is required and experience with programmatic advertising is highly desirable.
• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize.
• Must be able and willing to think and act strategically and tactically.
• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.

Required Skills: Business Analysis, Manager